What are the responsibilities and job description for the Digital Marketing Specialist position at Advantage Technical?
Digital Marketing Specialist
Are you a digital marketing professional who combines creative design skills with technical content development and digital strategy? This is an opportunity to support revenue growth, lead generation, and brand awareness for a global manufacturer of precision motion control solutions. You'll bring together website management, SEO, graphic design, video production, and technical marketing to create engaging content that connects products with customers across industrial and technical markets.
What You Will Be Doing:
- Manage website content, user experience, SEO initiatives, digital advertising, landing pages, and analytics to improve engagement and lead conversion.
- Develop technical marketing content, product brochures, articles, social media posts, and thought leadership materials in collaboration with engineering and sales teams.
- Create graphics, infographics, presentations, product videos, and other visual assets for digital channels, print materials, and sales support.
- Support trade shows, webinars, and internal events through promotional campaigns, booth graphics, multimedia, and marketing materials.
What You Will Bring:
- A bachelor's degree in marketing, Communications, Business, Engineering, or a related field, along with 3 years of marketing experience in manufacturing, industrial automation, motion control, or technical B2B.
- Experience managing websites and content management systems, with a strong understanding of SEO, Google Analytics, and digital marketing best practices.
- Graphic design and professional video creation skills, ideally demonstrated through a portfolio featuring Adobe Creative Cloud or equivalent tools.
- Strong written and verbal English communication skills, proficiency with Microsoft Office, and the ability to manage multiple projects while meeting deadlines.
Why This Is a Great Opportunity:
- Contribute to digital marketing initiatives that support revenue growth, lead generation, and brand awareness for a global manufacturer.
- Combine digital strategy, technical communications, graphic design, and multimedia production in one role.
- Collaborate with engineering, sales, vendor partners, and global marketing teams to develop customer-facing content and maintain consistent branding.
- Support marketing initiatives across aerospace, semiconductor, medical, robotics, and industrial automation markets.
If you're ready to put your digital marketing, creative, and technical communication skills to work in a manufacturing environment, we'd love to hear from you!
Salary : $30 - $35