AI Software Marketing Program Manager

WHAT YOU DO AT AMD CHANGES EVERYTHING 

At AMD, our mission is to build great products that accelerate next-generation computing experiences—from AI and data centers, to PCs, gaming and embedded systems. Grounded in a culture of innovation and collaboration, we believe real progress comes from bold ideas, human ingenuity and a shared passion to create something extraordinary. When you join AMD, you’ll discover the real differentiator is our culture. We push the limits of innovation to solve the world’s most important challenges—striving for execution excellence, while being direct, humble, collaborative, and inclusive of diverse perspectives. Join us as we shape the future of AI and beyond.  Together, we advance your career.  

THE ROLE:

In this role, you will coordinate and execute AI software and developer marketing plans and event content programs. You’ll ensure effective alignment across multiple teams, manage content workflows and creative production, and provide input to senior stakeholders on messaging and audience engagement. The role requires strong organizational skills, attention to detail, and the ability to manage concurrent deliverables while meeting demanding timelines and supporting strategic direction from senior leadership. 

You will also help evolve how AMD presents its AI story through in-event experiences, ensuring narrative consistency, including integrating event content into digital, web, and community channels to maximize reach and engagement. 

THE PERSON:

You are a marketing professional with experience in AI and software-focused programs. You excel at leading complex content initiatives across events, digital platforms, and creative channels. With strong organizational skills and attention to detail, you can multi-task across workstreams while maintaining alignment with an approved strategic direction. You collaborate effectively with product, creative, developer relations, developer marketing, partner, and event teams to deliver cohesive, high-quality content that advances business goals. 

You adapt quickly to new tools and evolving priorities, balancing tactical execution with strategic thinking. You actively seek opportunities to contribute to content planning and measurement, using insights and performance data to drive continuous improvement. Motivated by innovation, you thrive in a fast-paced environment where AI technology and storytelling converge—bringing curiosity, creativity, and analytical rigor to every project. Your work informs, engages, and inspires AMD’s developer and AI software ecosystem audiences. 

CORE ATTRIBUTES:

• Strategic Storyteller: Shapes narratives that align with business goals and captivate developer and ecosystem audiences.
• Creative Content Developer: Crafts unique, audience-specific content that drives engagement.
• Collaborative Coordinator: Works effectively across teams and partners to ensure alignment of content and event activities.
• Detail-Oriented Planner: Manages logistics and execution with precision to deliver successful outcomes.
• Agile Marketer: Adapts to shifting priorities, leveraging feedback and AI tools to optimize processes and results. 

KEY RESPONSIBILITIES:

• Lead cross-functional alignment for AI content programs spanning editorial planning, event content capture, and post-production workflows.
• Develop innovative content tailored for developer audiences to drive engagement and retention.
• Collaborate with internal subject-matter experts, peer organizations and ISV partners to create content that resonates with AI developers and technical audiences.
• Lead keynote and event content development, ensuring alignment with strategic messaging and timely delivery.
• Gather and analyze content performance data and insights to guide ongoing planning and optimization.
• Partner with cross-AMD BU product teams to ensure event content reflects the latest technology advancements.
• Ensure consistent application of AMD’s AI messaging across global and regional events.
• Contribute to post-event reviews to capture learnings and refine future programs. 

PREFERRED EXPERIENCE:

• Background in marketing, event or program management within technology-driven sectors.
• Experience supporting developer-facing content and community channels (e.g., YouTube, Reddit, Discord) and understanding how developers engage with technical content.
• Proven ability to develop compelling narratives and manage diverse content initiatives.
• Experience marketing to developers and familiarity with popular AI software stacks.
• Use of AI tools to automate workflows and enhance content quality.
• Understanding of how technical storytelling drives product adoption and ecosystem engagement. 

ACADEMIC CREDENTIALS:

• Bachelor's degree in marketing, Business, Communications, or related field.
• Advanced degree or certification in Marketing, Event Management, or related discipline is desirable.
• Coursework or certification in AI, developer marketing, or digital content strategy is a plus. 

LOCATION:

• Austin, TX
• Hybrid work environment

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Benefits offered are described:  AMD benefits at a glance.

AMD does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. AMD and its subsidiaries are equal opportunity, inclusive employers and will consider all applicants without regard to age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third-party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by law.   We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective laws throughout all stages of the recruitment and selection process.