Category Manager

• Manage day-to-day brand stewardship for concept center initiatives, including defining positioning, value proposition, messaging architecture, and brand voice.
• Collaborate with external partners and agencies on concept branding, naming, and foundational brand assets.
• Ensure brand strategy is consistently reflected across creative development, communications, and experience design.

• Lead the planning and execution of consumer research programs spanning qualitative, quantitative, and behavioral methods.
• Own the customer satisfaction (CSAT) approach for concept locations, including survey design, deployment, and integration across both digital and in-person touchpoints.
• Track and analyze experience performance and customer sentiment to identify trends, drivers of satisfaction, and opportunities for improvement.

• Translate research findings, pilot results, and satisfaction metrics into actionable recommendations that enhance brand perception and customer experience.
• Contribute to consumer marketing strategy and go-to-market planning for pilot launches and new concepts.
• Support test-and-learn initiatives by evaluating outcomes and applying insights to future concept development.
• Cross-Functional Collaboration
• Partner with Digital Experience teams to maintain consistent brand and experience standards across platforms.
• Work closely with Operations to ensure brand strategy is effectively delivered within physical locations.
• Contribute to innovation efforts alongside cross-functional teams to evolve and refine new concepts.

• 6 to 8 years of experience in brand management, consumer marketing, customer experience, or related fields.
• Proven experience in brand positioning, consumer research, and customer satisfaction measurement.
• Strong strategic thinking with the ability to convert insights into clear, actionable plans.
• Experience working cross-functionally and influencing stakeholders without direct authority.
• Excellent communication skills and confidence presenting to senior leaders.
• Preferred Qualifications
• Experience managing agencies or working in an agency environment.
• Background in pilot programs, experimentation, or concept innovation.
• Familiarity with regulated or high-consideration consumer industries.

Full-time employees are also eligible for benefits options such as health coverage, life insurance, disability insurance, and 401k benefits.

At Advanced Group, our commitment to diversity and inclusion in every part of our organization is crucial to fulfilling our mission and demonstrating our REAL values. Advanced Group is committed to providing employment opportunities without regard to sex, race, color, age, national origin, religion, gender identity or expression, sexual orientation or sexual preference, pregnancy or maternity, genetic information, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law.

Advanced Group complies with federal and state disability laws and makes reasonable accommodations for applicants and candidates with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please contact accommodationrequest@advancedgroup.com.