What are the responsibilities and job description for the Social Media Producer position at Advance Local?
NJ Advance Media is looking for a Social Media Producer to help shape how our journalism and storytelling show up on Facebook, Instagram and TikTok. This role is at the intersection of newsroom publishing and social-first content creation — packaging stories for social media reach, sourcing user-generated content, and experimenting with short-form video that feels native to each platform.
Social platforms are often the first (and sometimes only) way audiences encounter our work. This role helps ensure we connect with people in smart, engaging, and responsible ways, while giving you real ownership and room to grow in a modern digital newsroom.
If you understand culture, sports, news, and internet trends — and you’re comfortable creating content and occasionally appearing on camera — this is a great place to grow.
The base salary range is $50,000 - $55,000 per year.
This job requires reliable transportation to meet with sources or cover events.
What you’ll be doing:
- Produce daily feed posts and Stories for Facebook and Instagram
- Source, vet, and secure permission for user-generated contentfrom the community
- Write accurate, compelling captions optimizedfor reach and engagement
- Monitor trends, breaking news, and viral formats and adapt them quickly
- Appear on camera when appropriate tofilm short-form vertical videos
- Track performance and use basic metrics to inform future content
- Collaborate with reporters, editors, and video teams across the newsroom
Our ideal candidate will have the following:
- 0–2 years of experience creating content for social platforms (internships, freelance, or personal accounts count)
- Strong understanding of Facebook and Instagram, especially Reels and Stories
- Comfort communicating with users and creators for user-generated content
- Sound news judgment paired with a social-native voice
- Basic video editing skills on mobile
- Comfortable on camera — or excited to become comfortable
- Organized, curious, and eager to learn
- Flexibility to work occasional evenings and/or weekends, as needed
- Experience with short-form vertical video (Reels, TikTok, Shorts) and familiarity with social analytics tools or dashboards will give you a head start
- Interest in pro/college sports, news, or pop culture combined with a social portfolio that you’re proud of are a plus
Salary : $50,000 - $55,000