What are the responsibilities and job description for the Copywriter Marketing Brand position at ADT?
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Summary:
We are seeking a Copywriter to craft clear, on-brand messaging for day-to-day marketing and brand communications. This role develops copy that is engaging, conversion-aware, and channel-appropriate across email, social, paid media, and web. You will work closely with designers, marketers, and stakeholders to ensure consistency of voice while supporting rapid execution.
Duties and Responsibilities:
Philadelphia Applicants: Background checks will be conducted during the employment process. Any information will be reviewed through an individualized assessment in accordance with the Philadelphia Fair Criminal Record Screening Standards Ordinance.
ADT is an Equal Employment Opportunity (EEO) Employer. We celebrate diversity and are committed to building an inclusive team that represents a variety of backgrounds, perspectives, and skills. ADT strives to ensure every employee and applicant feels valued. Visit us at jobs.adt.com/diversity to learn more.
Summary:
We are seeking a Copywriter to craft clear, on-brand messaging for day-to-day marketing and brand communications. This role develops copy that is engaging, conversion-aware, and channel-appropriate across email, social, paid media, and web. You will work closely with designers, marketers, and stakeholders to ensure consistency of voice while supporting rapid execution.
Duties and Responsibilities:
- Write and edit copy for campaign and BAU deliverables across digital channels.
- Translate strategy and creative briefs into clear concepts, headlines, and body copy.
- Adapt messaging to channel context, customer intent, and funnel stage.
- Maintain brand tone of voice while tailoring copy for different audiences.
- Partner with design to produce cohesive creative outputs with strong message-visual fit.
- Support A/B testing with alternative copy directions and structured hypotheses.
- Incorporate legal, compliance, and brand feedback accurately and quickly.
- Build and maintain messaging libraries, style guidance, and reusable copy components.
- Review performance insights and refine copy for stronger engagement and conversion.
- Additional duties as assigned.
- Excellent writing, editing, and proofreading skills.
- Ability to simplify complex ideas into compelling customer-facing language.
- Strong collaboration skills with creative and cross-functional partners.
- Ability to manage volume and quality in a deadline-driven environment.
- 3 years of copywriting experience in brand, digital, or performance marketing.
- Portfolio featuring multichannel copy with measurable impact.
- Experience in D2C, eCommerce, or subscription businesses.
- Familiarity with SEO basics and web content structure.
- Knowledge of experimentation and performance copywriting practices.
- Experience writing for social video and short-form formats.
- Our office follows 4 days onsite and 1-day remote schedule.
- Occasionally, less than 25%
Philadelphia Applicants: Background checks will be conducted during the employment process. Any information will be reviewed through an individualized assessment in accordance with the Philadelphia Fair Criminal Record Screening Standards Ordinance.
ADT is an Equal Employment Opportunity (EEO) Employer. We celebrate diversity and are committed to building an inclusive team that represents a variety of backgrounds, perspectives, and skills. ADT strives to ensure every employee and applicant feels valued. Visit us at jobs.adt.com/diversity to learn more.