Senior Content and Creative Marketing Manager

Home Franchise Concepts is currently recruiting for a Senior Content and Creative Manager to join our growing marketing team!

Essential Job Functions

Partner with multidisciplinary teams (Brand, Paid Media) to develop and execute overarching content and creative strategies for all HFC brands. 

• Content:
  1. Oversee the vision, production and overarching content strategy for HFC brands in partnership with Brand Teams. Develop efficient and effective content creation processes and distribution strategies. Ensure produced content is engaging, persuasive and aligns with the brands’ vision and goals. Ensure alignment with the overall brand ethos, marketing strategy and customer demographics.
  2. Oversee the development of organic social media content (incl. national and syndicated content calendars, led by agency & in-house teams); and influencer marketing content strategy and execution.
  3. Measure success of content strategy through analytics, KPI’s, and other metrics
  4. Work to ensure copy/content serves the purpose of promoting the brand image and/or selling their product and/or service, according to the strategic content plan.
  5. Provide input and oversight on branded photo shoots in partnership with Brand Teams.
  6. Proofread/edit final content and assist in writing copy as needed.
• Creative:
  1. Guide the creative work and collaborate with multidisciplinary teams (Brand, Paid Media) across HFC brands to develop solutions that meet those teams' creative needs and objectives. This includes but is not limited to: marketing assets for both national and local lead generation and awareness initiatives / paid digital campaigns, print materials, Canva templates, brand style. guides/brand books, organic social media content, website and landing page updates, email campaigns, blogs, etc.
  2. Strategically lead and inspire the Creative team (graphic designers, copywriters) in the conceptualization, design and development of content, campaigns, and projects.
  3. Assign work to and collaboratively work with Creative team, inspiring and guiding to consistently develop and produce exceptional, innovative concepts and final work. Review the strategic and creative product and be responsible for the overall quality of the output.
  4. Ensure operational implementation of creative campaigns is efficient, on strategy, and cost effective to produce. 
  5. Work with multidisciplinary teams on annual business planning and budgeting. 
• Leadership:
  1. Lead the team of graphic designers, copywriters, and social media specialist in creation and execution of marketing strategies. Mentor and develop the team using a supportive and collaborative approach on a consistent basis.
  2. Coach, involve and inspire the growth and development of the team by providing consistent feedback, training and growth opportunities.   Demonstrate responsibility and accountability for overall team performance and flawless execution.
  3. Continuously assess the creative needs of the HFC brands and build the team through in-house or vendor partners to ensure coverage of desired skill sets (video, photography, animators, etc.)
• Vendor Partnerships:
  1. Own and oversee relationships with key content and creative agency partners.
  2. Find and develop working relationships with new content, creative and production vendors, as well as strengthen partnerships with current vendors, to conceive/execute campaigns. 

Minimum Qualifications

• A minimum of 5 years of related experience.
• Bachelor’s degree in art, graphic design, marketing, communications, journalism, and other relevant fields.
• Proficiency in Photoshop and Lightroom is preferred
• Experience with social media platforms Dash Hudson and Sprout Social
• Background in creative development and content strategy
• Agency or multi-brand marketing is preferred
• Willingness to adapt and learn new programs and processes
• Must be a team player, open-minded, fast learner adaptable and flourish in a fast-paced, deadline-oriented environment
• Must have a strong work ethic and possess time-management and organizational skills
• Attention to detail a must
• Self-starter - can develop projects quickly and successfully
• Excellent written and verbal communication skills
• Creativity, flexibility, and openness to constructive criticism and feedback