What are the responsibilities and job description for the Marketing Associate position at Aditi Consulting?
Payrate: $32.00 - $34.00/hr.
Summary:
As a part of the Media Operations team, you'll support the team in enabling Paid Media to launch, execute, and deliver high-performing campaigns that generate pipeline and drive business impact. If you are motivated by repeatable, scalable motions and precision-driven data work, this role is for you. We are looking for an operational expert to help reimagine how we empower our digital performance teams and external partners to deliver best-in-class, multi-channel advertising at scale.
Responsibilities:
- Audience Architecture: Build, QA, and maintain first-party and account-based audiences for demand generation campaigns across paid social, content syndication, and display channels.
- Platform Orchestration: Manage the flow of audience data between Demandbase, 3rd-party ad platforms, and lead validation platforms to ensure seamless campaign activation.
- Operational Support: Act as the primary intake lead for regional audience requests, managing general administrative needs including account permissions, campaign structure, and taxonomy adoption.
- Governance & Taxonomy: Ensure strict adherence to global naming conventions and data standards to guarantee accurate downstream reporting and attribution.
- Market Awareness: Stay current on ad-tech trends, capability updates (testing/adoption), and privacy compliance changes that impact the B2B advertising ecosystem.
- Team Collaboration: Socialize wins, share "test and learn" insights, and collaborate with cross-functional stakeholders to improve audience match rates and reach.
Qualifications:
- Platform Operations: Proven experience building and managing audiences within a B2B Go-To-Market platform (e.g., Demandbase).
- Data Logic & Segmentation: Strong understanding of boolean logic & SQL-like database structures to build precise account and contact lists.
- MarTech Orchestration: Experience pushing audiences to 3rd-party ad platforms (LinkedIn, Google, Meta).
- Data Hygiene & Excellence: High proficiency in Excel/Google Sheets (Vlookups, Pivot Tables) for data validation and ensuring “good data in/good data out”.
- Operational Discipline: Ability to execute repetitive technical workflows with 100% accuracy and consistency.
- Naming Convention Governance: Strict adherence to taxonomy and naming conventions for accurate tracking and reporting.
Desired Skills:
- Stakeholder Management: Ability to translate marketing requests into technical requirements and manage expectations on delivery timelines.
- Strategic Execution: Comfortable balancing "in the weeds" tactical work with the ability to see the bigger picture of the campaign's strategic goals.
- Agile Problem Solving: A self-starter who can pivot quickly when campaign priorities shift and troubleshoot integration errors independently.
- Clear Communication: Strong oral and written skills, specifically the ability to explain technical "why" behind data or audience discrepancies to non-technical partners.
- Ad Ops Background: Experience with campaign tagging, trafficking, and tracking (UTMs, pixels).
- Full-Stack MarTech: Familiarity with the broader ecosystem, including Google Marketing Platform (DV360 and Campaign Manager) or comparable platforms, as well as CRM or Marketing Automation (Marketo/HubSpot) and how they sync with Demandbase.
- Closed-Loop Feedback: Basic analysis of audience reach and match rates.
- Optimization Mindset: A "test and learn" approach—always looking for ways to automate manual steps in the audience-building process.
- Governance & Privacy: Understanding of modern data privacy compliance in audience targeting.
Pay Transparency: The typical base pay for this role across the U.S. is: $32.00 - $34.00 /hour. Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law.
Consent to Communication and Use of AI Technology: By submitting your application for this position and providing your email address(es) and/or phone number(s), you consent to receive text (SMS), email, and/or voice communication whether automated (including auto telephone dialing systems or automatic text messaging systems), pre-recorded, AI-assisted, or individually initiated from Aditi Consulting, our agents, representatives, or affiliates at the phone number and/or email address you have provided. These communications may include information about potential opportunities and information. Message and data rates may apply. Message frequency may vary.
You represent and warrant that the email address(es) and/or telephone number(s) you provided to us belong to you and that you are permitted to receive calls, text (SMS) messages, and/or emails at these contacts. You also acknowledge and agree to Aditi Consulting LLC’s use of AI technology during the sourcing process, including calls from an AI Voice Recruiter. AI is used solely to gather data and does not replace human-based decision-making in employment decisions. Calls may be recorded.
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Salary : $32 - $34