What are the responsibilities and job description for the Data Analyst position at Aditi Consulting?
Payrate: $69.00- $69.00/hr.
Summary:
The Marketing Analyst is someone who has a business/impact mindset with strong technical analytical skills to turn data into insights. They will partner with marketers across the organization to dig into strategic questions and your insights will help drive the prioritization and outcomes of the team's efforts. In addition, analyze and interpret data to inform go-forward business and marketing strategy. Monitor and evaluate the performance of marketing initiatives and the impact of marketing activities on engagement, sales, and ROI. Ability to manage internal stakeholders across the organization and influence and collaborate across other vertical teams in a highly matrixed environment. Work with teams to provide reporting and learnings on a regular basis and as needed.
Responsibilities:
- Tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
- Analyzes A/B and Multi-variate tests, communicate results and provide recommendations.
- Work with data scientists and other analysts on CRM data reporting and audience segmentation
- Work with agency partners to define needed reports and provide feedback
- Make recommendations on audience segmentation, A/B testing and data sources
- Respond to requests for information on performance and metrics
- Create PowerPoint presentations to provide data and insights to other teams or for executive presentations
- Work with other teams to obtain and implement new or updated data points
- Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product marketing) as the knowledge owner for customer and market data.
Requirements
- Proficient in marketing research and statistical analysis
- Excellent analytical skills and a high degree of business acumen
- Strong organizational, communication and presentation skills
- Proven ability in handling concurrent projects with attention to detail and accuracy
- Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture
- Knowledge of CRM principals and best practices is recommended
- High proficiency of Microsoft Office is required with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint)
- Strong analytical and quantitative skills including the ability to analyze reports, campaign performance and synthesize recommendations
- Knowledge of how to use tableau
- Knowledge of Adobe Analytics a plus
Skills:
- Marketing Campaign Analysis
- Tableau, PPT and Excel
- Ability to translate data into learnings
Pay Transparency: The typical base pay for this role across the U.S. is: $69.00 - $69.00 /hour. Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law.
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Salary : $69