What are the responsibilities and job description for the Manager, Partner Activation position at adidas?
PURPOSEConnect fans with athletes and influencers who shape sport and culture. As part of the Partner Activation team in the U.S., you will bring partner stories to life across earned, owned, and partner channels, ensuring the brand remains “always on” and relevant. Your work will amplify our presence through compelling content and strategic publishing that resonates with consumers.
Key Responsibilities
Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
At adidas we offer a Hybrid work policy which provides the flexibility to work remotely Fridays each week. For work requiring a high degree of collaboration, concentration or in-person presentation, in-office attendance is expected. The working location of this position is Portland.
Though our teammates hail from all corners of the world, our working language is English.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.
Key Responsibilities
- Execute local partner editorial strategies to deliver impactful global and local stories.
- Lead the Partner Publishing briefing process from implementation to adaptation or creation.
- Manage partner activation plans, ensuring alignment across categories and markets.
- Coordinate partner content production, including budget, vendor, and asset management.
- Collaborate with cross-functional teams to craft and pitch stories for earned media
- Sports Marketing
- Culture Marketing
- Global Social & PR Leaders
- Global Partner Activation Team
- NAM Business Units
- Expertise in social and digital publishing with strong editorial experience.
- Proven ability in partner, influencer, and athlete marketing.
- Strong writing, research, and project management skills.
- Deep understanding of brand marketing and social media platforms.
- Experience creating content that connects with sport and culture audiences.
- University degree or equivalent experience required.
- Minimum 3 years in marketing, partner activation, or related fields.
- Experience leading cross-functional programs and working in global teams.
Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
At adidas we offer a Hybrid work policy which provides the flexibility to work remotely Fridays each week. For work requiring a high degree of collaboration, concentration or in-person presentation, in-office attendance is expected. The working location of this position is Portland.
Though our teammates hail from all corners of the world, our working language is English.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.