What are the responsibilities and job description for the Manager, Partner Activation position at adidas and Careers?
PURPOSE
Connect fans with athletes and influencers who shape sport and culture. As part of the Partner Activation team in the U.S., you will bring partner stories to life across earned, owned, and partner channels, ensuring the brand remains “always on” and relevant. Your work will amplify our presence through compelling content and strategic publishing that resonates with consumers.
KEY RESPONSIBILITIES
- Execute local partner editorial strategies to deliver impactful global and local stories.
- Lead the Partner Publishing briefing process from implementation to adaptation or creation.
- Manage partner activation plans, ensuring alignment across categories and markets.
- Coordinate partner content production, including budget, vendor, and asset management.
- Collaborate with cross-functional teams to craft and pitch stories for earned media
KEY RELATIONSHIPS
- Sports Marketing
- Culture Marketing
- Global Social & PR Leaders
- Global Partner Activation Team
- NAM Business Units
KNOWLEDGE, SKILLS AND ABILITIES
- Expertise in social and digital publishing with strong editorial experience.
- Proven ability in partner, influencer, and athlete marketing.
- Strong writing, research, and project management skills.
- Deep understanding of brand marketing and social media platforms.
- Experience creating content that connects with sport and culture audiences.
REQUISITE EDUCATION AND EXPERIENCE
- University degree or equivalent experience required.
- Minimum 3 years in marketing, partner activation, or related fields.
- Experience leading cross-functional programs and working in global teams.
THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES.
Join us and help shape the future of sport and culture. Apply today and become part of the three stripes brand!
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –
BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.