What are the responsibilities and job description for the Social Media Marketing Manager position at Adelyn Rae?
đź“Ť Downtown Los Angeles (90007)
Adelyn Rae is a contemporary women’s fashion brand known for elevated occasion wear, timeless design, and strong retail partnerships. We are seeking a Social Media & Digital Marketing Manager to lead our social presence, support digital campaigns, and collaborate closely with our e-commerce team to drive brand awareness and online growth.
This role is ideal for someone who understands fashion storytelling, refined branding, and conversion-aware content— without owning the e-commerce backend.
Social Media & Content
- Lead social media strategy across Instagram and TikTok
- Plan, manage and execute all content creation and calendars aligned with seasonal collections, weddings/events, and brand moments
- Oversee content creation with photographers, creators, and internal teams
- Oversee influencer outreach
- Create content, flat lays, reels, .... daily posts
- Write on-brand captions and storytelling that align with Adelyn Rae’s refined aesthetic
- Analyze performance metrics and optimize content for reach, engagement, and conversion
Digital Marketing & Campaign Support
- Collaborate with the E-commerce team on product drops, special promotions, and seasonal launches
- Support email and paid social campaigns with aligned creative assets and messaging
- Ensure social storytelling supports site launches, promotions, and key retail moments
- Track campaign performance and share insights with cross-functional teams
Brand Stewardship
- Maintain a polished, feminine, and elevated brand voice across all platforms
- Ensure visual and messaging consistency across digital channels
- Partner closely with design, creative, and leadership teams
- 3–6 years experience in fashion social media or digital marketing
- Strong understanding of Instagram, TikTok, content strategy, and performance analytics
- Experience collaborating with e-commerce and marketing teams
- Strong visual eye and attention to detail
- Organized, proactive, and comfortable working cross-functionally
- Strong communication and execution skills to lead
- Creative, self-starter, ambitious and kind
- Established fashion brand with national retail presence
- Close collaboration with founder and leadership team
- Creative ownership within a focused role
- Competitive compensation based on experience
- Full benefits includes: Medical Health Dental benefits, PTO, 401K, clothing allowance
Send resume, portfolio, and relevant social links to: Robbin@adelynrae.com
Subject: Adelyn Rae – Social Media & Digital Marketing Manager