What are the responsibilities and job description for the Digital Marketing & Web Specialist position at Addison Group?
Looking for someone who can own the front-end website experience while supporting marketing and sales initiatives. This is a great opportunity for someone who enjoys blending creativity with data-driven strategy.
What you’ll do:
• Manage and update website content to ensure accuracy, performance, and a strong user experience
• Support the sales team with pricing updates, ads, and promotions
• Execute SEO and SEM strategies (Google Ads, etc.) to drive traffic and improve rankings
• Monitor website analytics and performance metrics
• Assist with community events and marketing initiatives
• Collaborate across marketing and sales to align messaging and generate leads
What we’re looking for:
• Bachelor’s degree or 2 years of relevant experience
• Experience with SEO/SEM and website analytics
• Familiarity with CRM tools like Salesforce or HubSpot
• Strong design and copy skills (Adobe Creative Suite Canva)