What are the responsibilities and job description for the Multi-Family Marketing Manager position at Adara Communities?
About Adara Communities
Adara is a family-owned company that has been in business for over 40 years. We are headquartered north of Houston, Texas, and are a fully integrated real estate firm specializing in multifamily property management. Our attention to detail and commitment to utilizing the latest technology and operating tools have made us one of the premier management companies in the industry. Today, our portfolio includes more than 80 apartment communities across Texas, Florida, and Ohio, spanning seven major metropolitan areas.
We are seeking an experienced Multi-Family Marketing Manager to lead the marketing strategy for our growing portfolio. This role is responsible for developing and executing innovative marketing initiatives that increase brand awareness, generate qualified leads, drive occupancy, and support leasing performance across multiple communities. The ideal candidate is a creative and strategic marketer who thrives in a fast-paced environment, has a passion for storytelling, and uses data to drive decision-making.
As the Multi-Family Marketing Manager, you will:
- Develop and implement comprehensive marketing strategies that support occupancy goals and portfolio performance.
- Create and execute integrated marketing campaigns across digital, social media, email, print, events, and local outreach channels.
- Oversee lead generation initiatives and optimize the customer journey from first impression through lease conversion.
- Manage and enhance the company's digital presence, including websites, social media platforms, online listings, reputation management, and paid advertising.
- Collaborate closely with Regional Managers, Property Managers, Leasing teams, and executive leadership to align marketing efforts with operational objectives.
- Analyze campaign performance, website traffic, lead sources, conversion rates, and advertising effectiveness, providing actionable recommendations for continuous improvement.
- Maintain brand standards across all communities while developing property-specific marketing strategies when needed.
- Direct content creation including photography, video, copywriting, newsletters, brochures, email campaigns, resident communications, and promotional materials.
- Coordinate property grand openings, lease-up campaigns, resident events, and community outreach initiatives.
- Manage relationships with marketing vendors, advertising partners, photographers, designers, and digital agencies.
- Monitor marketing budgets, negotiate vendor contracts, and maximize return on investment.
- Stay current on multifamily industry trends, competitor activity, emerging marketing technologies, and best practices.
Qualifications of the Multi-Family Marketing Manager:
- Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
- 3 years of multifamily marketing experience required.
- Experience marketing multiple apartment communities or a multifamily portfolio.
- Strong understanding of multifamily lead generation, leasing funnels, and digital advertising platforms.
- Experience with Google Analytics, Google Business Profile, Meta Business Suite, SEO, SEM, reputation management, CRM platforms, and marketing automation tools.
- Exceptional copywriting, storytelling, and communication skills.
- Highly analytical with the ability to interpret data and make strategic recommendations.
- Strong project management skills with the ability to prioritize multiple initiatives and deadlines.
- Proficiency in Microsoft Office and Adobe Creative Suite or Canva.
- Experience working with property management software and multifamily marketing platforms is preferred.
- Self-motivated, organized, collaborative, and passionate about creating exceptional customer experiences.
Benefits of the Multi-Family Marketing Manager
- Competitive compensation
- Comprehensive medical, dental, and vision insurance
- Paid Time Off and company holidays
- Professional development and career growth opportunities
- Supportive, team-oriented culture
- Opportunity to make an impact across a growing portfolio of 50 apartment communities
***This role is fully in office Monday-Friday 8:30am-530pm***
Must live within 20 miles of 77070 zip code