What are the responsibilities and job description for the Senior Marketing Operations/Automation Manager position at Adaptive Security?
About Adaptive Security
Adaptive is a cybersecurity startup on a mission to stop AI-powered cyberattacks, founded by Brian Long and Andrew Jones—proven entrepreneurs behind Attentive (Forbes Cloud 100, $10B valuation) and TapCommerce (acquired by Twitter). In April 2025, Adaptive raised $43M, led by a16z and the OpenAI Fund, marking OpenAI's first-ever cybersecurity investment.
As generative AI drives new cyber threats, Adaptive is building the defense layer every organization needs. Our platform combines personalized security training, AI-driven attack simulations, and automated threat triage, all powered by the Adaptive Risk Intelligence Engine to quantify human risk at the individual level. Trusted by top banks, tech companies, and healthcare organizations, we protect teams from emerging threats like deepfakes, smishing, and voice scams. With a solid product foundation and a $200B market to transform, we're just getting started.
The Role
We’re looking for a Senior Marketing Operations/Automation Manager to join Adaptive Security and lead the strategy, execution, and optimization of our marketing technology stack. You’ll be the go-to expert on HubSpot and Salesforce, driving operational excellence across lead flow, campaign execution, reporting, and database management to help us make data driven decisions.
This role is perfect for someone who loves building scalable systems, turning data into actionable insights, and enabling marketing and sales teams to achieve growth together.
What You’ll Do
Lead Management & Optimization
Adaptive is a cybersecurity startup on a mission to stop AI-powered cyberattacks, founded by Brian Long and Andrew Jones—proven entrepreneurs behind Attentive (Forbes Cloud 100, $10B valuation) and TapCommerce (acquired by Twitter). In April 2025, Adaptive raised $43M, led by a16z and the OpenAI Fund, marking OpenAI's first-ever cybersecurity investment.
As generative AI drives new cyber threats, Adaptive is building the defense layer every organization needs. Our platform combines personalized security training, AI-driven attack simulations, and automated threat triage, all powered by the Adaptive Risk Intelligence Engine to quantify human risk at the individual level. Trusted by top banks, tech companies, and healthcare organizations, we protect teams from emerging threats like deepfakes, smishing, and voice scams. With a solid product foundation and a $200B market to transform, we're just getting started.
The Role
We’re looking for a Senior Marketing Operations/Automation Manager to join Adaptive Security and lead the strategy, execution, and optimization of our marketing technology stack. You’ll be the go-to expert on HubSpot and Salesforce, driving operational excellence across lead flow, campaign execution, reporting, and database management to help us make data driven decisions.
This role is perfect for someone who loves building scalable systems, turning data into actionable insights, and enabling marketing and sales teams to achieve growth together.
What You’ll Do
Lead Management & Optimization
- Develop and refine lead scoring and nurturing streams to improve conversion across multiple stages of the funnel
- Own lead routing and lifecycle processes between HubSpot, Salesforce and more tools
- Partner with sales on bottom-of-funnel optimization and lead qualification and closing speed.
- Set up, test, and report on Salesforce campaign performance.
- Maintain accurate dashboards to track funnel metrics, ROI, and pipeline contribution.
- Drive marketing attribution to understand which campaigns fuel revenue and opportunities.
- Develop automation solutions to address customer retention and feature adoption
- Maintain and enrich the quality and integrity of the sales and marketing database
- Maintain and enrich the quality and integrity of our sales and marketing database.
- Ensure smooth data synchronization and hygiene across HubSpot and Salesforce and advertising channels.
- Document processes and create playbooks for consistent execution.
- Work cross-functionally with sales to align on goals and streamline handoffs.
- Build automation solutions to support customer retention and feature adoption.
- Experience: At least 6 years of hands-on experience with HubSpot and Salesforce CRM (administration, workflows, reporting).
- Proven track record of designing and optimizing marketing automation processes.
- Strong understanding of lead scoring, lead routing, and nurturing strategies.
- Strong revenue marketing attribution knowledge to assign the right touchpoint cadence to opportunities created into Pipeline
- Experience with campaign tracking, testing, and reporting in Salesforce.
- Solid grasp of marketing attribution, funnel analysis, and ROI reporting.
- A collaborative mindset and ability to work cross-functionally with sales and marketing teams.
- Mentorship & Growth: Direct coaching from senior marketing leaders, with clear paths to take on more responsibility as you grow.
- Equity & Upside: Share in Adaptive’s success alongside seasoned founders with multiple $B exits.
- Comprehensive Benefits: Premium medical, dental, and vision coverage
- High-Impact Work: See your designs live quickly across campaigns, website updates, and events.
- Culture of Innovation: Fast-paced, collaborative environment that rewards creativity and bold ideas.
