Senior Marketing Specialist

Senior Marketing Specialist

About the Opportunity

This role is being recruited confidentially.

The position works closely with leadership, manages external vendors, collaborates cross-functionally, and owns campaign execution, reporting, and optimization.

Key Responsibilities

Marketing Strategy & Execution

• Execute marketing strategies across multiple brands
  

• Drive lead generation and e-commerce sales growth
  

• Increase brand awareness through PPC, SEO, social media, and content marketing
  

• Align weekly and monthly marketing plans with leadership objectives
  

• Support both high-volume e-commerce sales and a B2B project pipeline
  

Team & Vendor Management

• Support internal teams and cross-functional leaders to meet marketing goals
  

• Manage relationships with external vendors (PPC, creative, and design agencies)
  

• Track and report monthly marketing expenses in collaboration with finance
  

Content & Campaign Management

• Plan and execute campaigns across PPC, shopping ads, SEO, email, and social media
  

• Write and manage ad copy, landing pages, and product descriptions
  

• Manage product feeds and optimize performance in merchant platforms
  

• Collaborate with sales teams and vendors to achieve campaign KPIs
  

• Maintain and update website and product content across CMS and e-commerce platforms
  

• Manage product photography and video assets
  

Reporting & Planning

Monthly

• Deliver marketing performance reports including leads generated, quotes created, website traffic, and content output
  

• Provide insights and recommendations to guide future strategy
  

• Participate in leadership planning meetings
  

• Manage and forecast the monthly marketing budget
  

Weekly

• Coordinate weekly marketing priorities
  

• Support content development and campaign execution
  

• Assist internal departments with marketing initiatives as needed
  

Technology & Tools

• E-commerce platforms (Magneto or similar)
  

• CRM and analytics tools
  

• Project management and collaboration software
  

• SEO and competitive research tools
  

Experience with Shopify, WooCommerce, or similar platforms is a plus.

Marketing Channels

• Paid search (Google Ads, Microsoft Ads)
  

• SEO and product feed optimization
  

• Social platforms including LinkedIn, Facebook, Instagram, Pinterest, and YouTube
  

Required Skills & Qualifications

• 5–7 years of experience in digital marketing, e-commerce, or performance marketing
  

• Strong project management and prioritization skills
  

• Excellent written and verbal communication abilities
  

• Data-driven mindset with strong analytical skills
  

• Self-starter with a strong sense of ownership and accountability
  

• Ability to work effectively in a fast-paced environment
  

Ideal Candidate Profile

• Confident and professional communicator across all levels of the organization
  

• Highly organized with strong attention to detail
  

• Comfortable managing multiple projects simultaneously
  

• Collaborative and team-oriented mindset
  

• Adaptable and able to respond quickly to changing priorities
  

Hiring Process

• Apply for a confidential career video call with our team.
  
• Those who are most qualified will go through 2 interviews, a behavior assessment, and 1 in-person interview at their HQ.
  
• References from previous managers will be conducted, as well as criminal background checks.