What are the responsibilities and job description for the Digital Marketing Director position at Adams Communications Co?

Digital Marketing Director

Job Summary:

The Digital Marketing Director is responsible for driving digital revenue goals and mentoring the advertising sales team at APG-West, specifically within the Idaho and Utah territories. This role focuses on managing digital marketing solutions while actively seeking new business opportunities. The ideal candidate will coach Multimedia Account Executives (MMAEs) to maximize revenue across various digital services.

Key Responsibilities:

Sales Team Development:
- Develop high-performing sales professionals capable of meeting or exceeding defined sales quotas.
- Spend 3–4 days per week in the field on sales calls, providing coaching and training to enhance team effectiveness.

Revenue Growth:
- Drive regional and team revenue growth, consistently meeting or surpassing annual sales targets.
- Identify, prioritize, and secure new client relationships while retaining and expanding existing accounts; develop strong familiarity with all major market players.

Performance Monitoring:
- Monitor sales performance and hold team members accountable for achieving required activity levels and client engagement to meet business goals.
- Set individual and team performance goals aligned with broader business objectives; address performance issues promptly and collaborate with the Vice President of Sales for necessary personnel changes.

Mentorship:
- Mentor and develop all team members to support their professional growth.

Revenue Achievement:
- Drive digital revenue goals by developing and implementing effective marketing strategies tailored to the Idaho and Utah markets.

Team Development:
- Coach and mentor Multimedia Account Executives in selling digital services, including:
  - Programmatic Advertising
  - Pre-Roll
  - SEM/SEO
  - Social Media Management and Advertising
  - Targeted Email/Site Impact & Second Street
  - OTT-CTV
  - E-Newsletters
  - Digital Out Of Home
  - Streaming Audio
  - Owned & Operated (O&O) solutions

Digital Strategy:
- Lead integrated digital marketing campaigns from concept to execution, ensuring alignment with revenue goals for the Idaho and Utah territories.

Creative Growth:
- Brainstorm innovative growth strategies while remaining updated on emerging opportunities in the digital advertising landscape.

Analytics and Reporting:
- Measure the effectiveness of marketing campaigns using tools like Google Tag Manager and Google Analytics, assisting with budget development and projections.

Field Work:
- Dedicate a minimum of 50% of time to prospecting for new digital business, 40% to training staff in the field, and ensure superior customer service through regular account check-ins and performance metrics.

Qualifications:

Experience:
- Proven experience in digital marketing and advertising with a strong understanding of current tools and strategies.

Work Ethic:
- A solid work ethic with the ability to collect and analyze data using Google Suites.

Sales Acumen:
- Experience in sales, particularly in the Idaho and Utah territories.

Reporting Structure:

This position reports to both the Regional President and the Chief Digital Officer.

Work Environment:

This role involves significant fieldwork and collaboration with team members to foster a high-performance culture.

Equal Opportunity Employer:

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, disability, or veteran status.

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Digital Marketing Director

What are the responsibilities and job description for the Digital Marketing Director position at Adams Communications Co?