What are the responsibilities and job description for the Director, Paid Search & Social position at ad+one?
Location: Dallas, TX /Hybrid
Type: Full-Time
Our client, a leading, full-service media and marketing organization is seeking a Director, Paid Search & Social to work across a diverse portfolio of clients. This individual will play a key role in driving full-funnel performance, advancing innovation across biddable channels, and leading a high-performing team. This is a hands-on leadership role for someone who is equally comfortable setting strategy, managing client relationships, and guiding execution across platforms such as Google, Meta, TikTok, and other emerging performance channels.
Key Responsibilities
Type: Full-Time
Our client, a leading, full-service media and marketing organization is seeking a Director, Paid Search & Social to work across a diverse portfolio of clients. This individual will play a key role in driving full-funnel performance, advancing innovation across biddable channels, and leading a high-performing team. This is a hands-on leadership role for someone who is equally comfortable setting strategy, managing client relationships, and guiding execution across platforms such as Google, Meta, TikTok, and other emerging performance channels.
Key Responsibilities
- Lead integrated paid search and social strategy across major platforms including Google (Search, YouTube, Performance Max), Microsoft Ads, Meta, TikTok, and other emerging channels
- Manage and mentor a team of buyers and managers, providing ongoing training, support, and performance oversight
- Serve as a senior point of contact for clients, contributing to key meetings, presentations, and quarterly business reviews
- Oversee campaign performance, optimization strategies, and testing roadmaps to drive measurable business outcomes
- Provide strategic guidance on campaign structure, audience targeting, bidding strategies, and budget allocation
- Troubleshoot technical components including tracking, pixels, product feeds, and offline data integrations
- Lead RFP development, partner evaluations, and vendor negotiations
- Contribute to internal thought leadership and POVs on platform innovation, industry trends, and emerging technologies
- Partner cross-functionally with analytics, strategy, and creative teams to ensure integrated execution
- 7 years of experience in a digital media or performance marketing environment with deep expertise in both paid search and paid social
- Proven experience managing large-scale, performance-driven campaigns across Google Ads, Microsoft Ads, and major social platforms (Meta, TikTok, Pinterest, Snapchat, etc.)
- 3 years of people management experience, with a track record of developing and leading high-performing teams
- Strong understanding of automation, bidding strategies, and AI-driven optimization approaches (e.g., Performance Max, predictive audiences)
- Experience with tracking and measurement frameworks including GA4, Google Tag Manager, and offline conversion tracking
- Advanced proficiency in Excel or Google Sheets, with the ability to analyze data and translate insights into actionable recommendations
- Strong communication and collaboration skills, with experience working across cross-functional teams