Engagement Manager MarTech & Marketing Operations

Job Title: Engagement Manager MarTech & Marketing Operations
Location: New York, NY (Hybrid)

We're hiring for one of our premier consulting clients seeking a MarTech Engagement Manager to lead end-to-end marketing transformation initiatives within the Sports, Gaming, and Digital Media domain.
This role unites data, strategy, and technology to deliver measurable, personalized, and scalable customer experiences across channels.

Key Responsibilities

• Own marketing transformation programs for enterprise clients-bridging analytics, technology, and creative strategy.

• Lead MarTech architecture across Adobe Experience Cloud (AEP, AJO, CJA, Target) and supporting tools (Salesforce, Braze, Iterable, Tealium).

• Define audience and journey strategies that connect fan, gaming, and commerce data into unified engagement experiences.

• Oversee campaign operations and real-time journey design across channels (email, push, SMS, in-app, and web).

• Drive performance measurement through experimentation, attribution, and ROI frameworks.

• Partner with CMOs, CTOs, and data teams to design and operationalize integrated marketing ecosystems.

• Champion automation, AI, and personalization technologies to optimize marketing performance.

• Lead cross-functional delivery pods of strategists, analysts, and engineers to ensure excellence and profitability.

Ideal Profile

• 10 years in MarTech, Marketing Operations, or Marketing Automation leadership roles.

• Deep understanding of Adobe Experience Platform (AEP, AJO, CJA) and integrated data-driven marketing ecosystems.

• Proven success orchestrating multi-channel campaigns and lifecycle marketing programs.

• Strong foundation in analytics, segmentation, personalization, and attribution.

• Experience working in or with Sports, Gaming, or Media clients is highly preferred.

• Exceptional stakeholder management and communication skills, capable of engaging VP and C-suite executives.

Join a high-impact consulting team that's shaping how leading sports and media brands use technology, analytics, and creativity to build lasting customer engagement.

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