Senior Manager Integrated Marketing & Custom Solutions

Description

Inspire Passion. Build Community. Drive Growth with AIM Media.

At AIM Media, we connect brands with millions of passionate enthusiasts through trusted content, vibrant communities, and powerful storytelling. From woodworking and cooking to home design, gardening and sewing, our media brands inspire audiences to engage deeply with what they love most—and create meaningful opportunities for our advertising partners.

This is where bold sales professionals, marketers, and strategists come together to transform ideas into impact. Whether you’re building client relationships, developing cross-platform campaigns, or driving digital innovation, your work directly fuels growth for our company, our partners, and the industries we serve.

We thrive on creativity, accountability, and collaboration. Our culture encourages fresh thinking, rewards results, and provides the tools and support you need to succeed. At AIM Media, every role in sales and advertising is an opportunity to help brands stand out, reach target audiences, and achieve measurable success.

We don’t just sell ads—we craft solutions, tell stories, and build partnerships that last. Your future starts here.

If you’re ready to drive revenue growth, deliver value for clients, and shape the future of media advertising, AIM Media is where you belong.

Anything is possible when passion meets purpose.

Position Overview

The Senior Manager, Integrated Marketing & Custom Solutions will lead the development and delivery of integrated advertising programs across Active Interest Media's portfolio. This hands-on role works closely with Sales, Editorial, Ad Operations and other internal teams to turn editorial initiatives, audience opportunities and client objectives into compelling, executable advertising solutions.

The Senior Manager will directly manage the team responsible for custom campaign delivery, oversee outside resources including AIM's custom video consultant, and ensure programs move successfully from concept through execution and final delivery. This role will also support the commercialization and go-to-market strategy for editorial and advertising opportunities and partner directly with Sales on custom client solutions.

Requirements

Integrated Marketing, Custom Solutions & Go-to-Market

• Partner with Sales to develop creative, executable custom and integrated advertising programs across print, digital, content, video, email, social, events and other AIM platforms.
• Work with Editorial, Sales and brand teams to identify and commercialize editorial initiatives, special issues, sponsorships and other revenue opportunities.
• Develop proactive advertiser-facing marketing materials for priority opportunities, including issue sell sheets, sponsorships, new offerings, case studies and other sales initiatives.
• Support the development and packaging of new advertising products and custom offerings, translating ideas into clear value propositions and market-ready programs.
  
  

Campaign Delivery & Team Leadership

• Own successful campaign delivery from post-sale handoff through completion, ensuring scopes, timelines, responsibilities, approvals and deliverables are clearly defined and tracked.
• Work closely with Ad Operations and other internal teams to ensure all extensions and contracted components of custom campaigns are properly handed off, launched and delivered.
• Maintain visibility into team workload and campaign status, proactively identifying and resolving delivery risks, missing assets, scope issues and cross-functional dependencies.
• Oversee campaign reporting and performance measurement, ensuring results and insights are effectively communicated and used to inform future programs.
• Manage and coach the Client Services team responsible for day-to-day execution of custom and integrated marketing programs, including sponsored content, video, webinars, events, social media and other campaign elements.
  
  

Video, Production & External Resources

• Oversee AIM's custom video program and manage the outside video consultant, maintaining visibility into project scope, schedules, client approvals and final delivery.
• Manage additional freelancers, vendors and creative resources as needed, including scopes, budgets, timelines, review cycles and quality expectations.
• Provide creative direction and quality oversight for custom programs and client facing materials, working with appropriate design and production resources.
  
  

Qualifications

• 5 years of experience in integrated marketing, custom solutions, branded content, digital advertising, campaign management or related media marketing roles; publishing or media experience strongly preferred.
• Prior experience managing employees, projects and cross-functional workflows.
• Demonstrated experience developing and executing integrated advertiser programs across multiple platforms.
• Strong project-management skills and ability to manage multiple campaigns, priorities and deadlines simultaneously.
• Strong commercial instincts and experience partnering directly with sales teams and clients.
• Excellent written and verbal communication skills with strong creative and visual judgment.
• Experience managing freelancers, agencies, production partners or other outside resources.
• Proficiency with Microsoft Office and familiarity with CRM, project-management and digital marketing platforms.
• Experience with sponsored content, custom content, branded video or integrated advertiser programs strongly preferred.
  
  

What It Takes To Succeed

The successful candidate is a hands-on manager who is equally comfortable developing a custom campaign concept with Sales, helping a team member solve a delivery problem, and following a program across departments to ensure every client commitment is completed.

This person creates structure in a fast-moving environment, communicates clearly, anticipates problems before they become escalations and takes ownership through completion. They have strong creative judgment without needing to be the designer, understand how advertisers use integrated media programs, and can move easily between strategy and execution.

Most importantly, they see the whole campaign. Success means ensuring that ideas become sellable programs, sold programs become executable plans, and every component is ultimately delivered accurately and on time.

What We Offer

• Competitive base salary team performance incentives.
• Full benefits package (health, dental, vision, 401k).
• Opportunity to shape sales strategy and lead by example.
• A collaborative, entrepreneurial culture where results are rewarded.
• This role is a remote opportunity.
  
  

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual identity, national origin, protected veteran status, or disability status. Any offer of employment is contingent upon the results of a pre employment reference check.