Wholesale Manager

Action Holdings is a fast growing e-Commerce firm based in Tampa FL which owns and operates a privately held portfolio of consumer brands.

Are you ready to take our brands from digital dominance to the shelves of independent and specialty retailers nationwide?

As our Wholesale Manager, your mission is to expand the reach of Action Holdings’ portfolio across retail channels by building partnerships with independent stores, specialty shops, and regional chains while protecting our brand integrity and profitability. You’ll create, manage, and scale the systems that turn our eCommerce success into retail growth.

This role is perfect for an entrepreneurial sales leader who thrives on building relationships, driving performance, and turning vision into measurable revenue.

We can offer you something other companies cannot - speed, scale, and uncapped compensation potential. As a rapidly growing 11 person team, we can make decisions and pivots quickly. This role is perfect for a self starter with an entrepreneurial mindset, and we are looking for an individual who is prepared to hit the ground running on day 1.

Metrics

This is how we measure your performance to determine opportunities for promotion and additional compensation.

# of New Retail Doors Per Quarter

Wholesale Revenue $ Per Quarter

Wholesale Profit Margin % Per Quarter

Minimum success will be achieving 30 New Retail Doors per quarter, an average of $250,000 per quarter in year 1 and a 15% minimum channel margin. Our goal is to reach 250 new accounts in year 1, $2M in channel sales in year 1, and 18% channel net margin.

Day to Day

You will report directly to the CEO and collaborate cross-functionally with Operations, Marketing, and Finance teams to:

• Open New Accounts: Identify and close partnerships with independent retailers, boutiques, and specialty stores that align with brand positioning.
• Retail Growth Strategy: Develop scalable programs, pricing, and go-to-market plans by brand.
• Manage Faire Channel: Take control of our Faire store channel for each brand and run the digital management of the store.
• Own The Department: Take lead on the wholesale system, our processes, and team member expectations. We have a dedicated team to support daily activities like order processing, communication, etc. and we will have this team follow your vision for the channel.
• Manage Reps & Brokers: Build and manage third-party rep networks to expand geographic reach.
• Trade Shows: Coordinate and attend relevant trade shows (SuperZoo, ICAST, Outdoor Retailer, BBQ Expo, SHOT Show, etc.).
• Wholesale Operations: Work with the supply chain team on order fulfillment, MOQs, terms, and inventory flow.
• Retail Marketing: Collaborate with the marketing team on point-of-sale materials, displays, and co-op promotions.
• Pricing & Margin Management: Develop and maintain pricing structures that protect profitability across all channels.
• Account Support: Ensure partners receive timely information, catalogs, order forms, and marketing materials.
• Reporting: Deliver weekly updates and monthly performance reports on retail revenue, net new stores, and margin performance.

Our Core Values

Hunger

Continuously improve, innovate, and achieve excellence. It’s that inner drive that pushes us to set ambitious goals, seek out new opportunities, and never settle for the status quo. It’s about being proactive, staying curious, and always striving to grow and succeed.

Humility

Recognize that we don’t have all the answers and that every team member’s perspective is valuable. It involves staying open to feedback, being willing to learn and adapt, and celebrating successes while acknowledging our mistakes.

Integrity

Consistently do the right thing, even when no one is watching. Be transparent and honest with our customers, partners, and team members. Honor our commitments, uphold high ethical standards, and ensure that every decision we make is aligned with our values. As we grow, we strive to build trust and credibility in everything we do.

Communication

Open, transparent, and proactive communication is the cornerstone of our success. We foster a culture where every team member feels heard, valued, and informed. We prioritize clarity, active listening, and constructive feedback to ensure alignment and trust as we scale. Through effective communication, we drive collaboration, innovation, and a unified vision for our growing team.

Performance

Consistently strive for excellence and achieve results. It’s about setting ambitious goals, measuring progress, and achieving outcomes that drive both business growth and personal success. It’s about being proactive, accountable, profitable and continuously improving to meet and exceed expectations

Qualifications

• Bachelor’s Degree or equivalent preferred
• 5 years working directly in a sales role for company with under 20 employees
• Excellent communication skills (verbal and written)
• Love managing multiple initiatives and brands
• Be able to multi-task
• Microsoft Excel (Pivot Tables, V-Lookups)
• Be incredibly organized & pay attention to detail
• Be analytical and accountable
• Have a passion for learning
• Enjoy operating in a fast paced environment

Salary Range

• The candidate should expect a salary range commensurate with background and experience
• Bonus compensation will be made available based upon achievement of milestones.
• As a sales role, compensation is offered as a hybrid structure largely tied to performance. Give us your proposal for your ideal compensation package structure.
• After 36 months, we will review possibilities for Phantom Equity Plan.

Career Path Potential Fit

• Growth Mindset
• Ability to handle short and long term objectives
• Ability to analyze mistakes, get to a root cause, and implement scalable solutions that allow the entire team to learn from the mistake

Software

• Google Workspace
• Asana
• HubSpot
• Sketch
• Shopify