Senior Manager, Field Marketing

Job Description

About Acrisure

A global fintech leader, Acrisure empowers millions of ambitious businesses and individuals with the right solutions to grow boldly forward. Bringing cutting-edge technology and top-tier human support together, we connect clients with customized solutions across a range of insurance, reinsurance, payroll, benefits, cybersecurity, mortgage services – and more.

In the last twelve years, Acrisure has grown in revenue from $38 million to almost $5 billion and employs over 19,000 colleagues in more than 20 countries. Acrisure was built on entrepreneurial spirit. Prioritizing leadership, accountability, and collaboration, we equip our teams to work at the highest levels possible.

Job Summary

Acrisure is seeking a Senior Manager, Field Marketing, North America Retail (NAR) to lead a regional Field Marketing pod and ensure consistent, high-quality local activation of NAR’s go-to-market strategy. This player/coach role owns the regional content calendar, prioritizes all field marketing work, sets event strategy, and aligns directly with Division Sales Leadership. The Senior Manager is accountable for ensuring the team drives measurable commercial impact—including new prospects, cross-sell and upsell progression, and stronger client retention—and leads the structured feedback loop that informs Marketing, PMM, GTM, Product, and Industry Specialty teams. This role requires strong strategic judgment, ruthless prioritization, and the ability to translate enterprise strategy into locally relevant execution

Responsibilities

• Leadership & Prioritization: Lead and coach Field Marketing Managers across assigned regions or industries. Set focus, allocate work, and ensure consistency and quality across all regional activation. Act as a player/coach for high-impact initiatives, strategic accounts, and complex marketing needs. Ruthlessly prioritize efforts based on business impact, not volume of requests.
• Intake Ownership & Operational Excellence: Own the Field Marketing intake process, triaging, routing, and prioritizing all FM requests. Ensure requests align with divisional priorities and GTM objectives before assigning work. Design and refine processes for localization, campaign setup, execution, and repository management. Establish governance standards and usage tracking to improve efficiency and reduce rework.
• Regional Strategy & Content Calendar Ownership: Own the regional content calendar and ensure strong alignment with national GTM and division needs. Translate national campaigns, value propositions, and product launches into strategic regional activation plans. Optimize messaging and collateral for local relevance, competitive dynamics, and buyer needs. Ensure field teams prioritize programs tied to pipeline generation, cross-sell, and retention.
• GTM Activation & Sales Partnership: Oversee regional activation of GTM plays to generate new prospects, accelerate cross-sell/upsell, and strengthen retention. Partner directly with Sales Leadership to identify key opportunities, accounts, and market needs. Ensure high adoption of collateral, campaigns, and messaging across Advisors and divisions. Provide strategic support for major accounts, including tailored messaging, content, and event strategy.
• Event Strategy & Cross-Functional Alignment: Own regional event strategy, standards, and prioritization across Divisions. Partner with Sales to define account-based event approaches (roundtables, executive dinners, workshops). Ensure events reinforce the Acrisure value proposition and support measurable revenue goals. Coordinate closely with PMM, GTM, Creative, and other supporting teams for seamless execution.
• Insights & Feedback Loop: Lead a structured feedback loop capturing competitive intelligence, buyer objections, client needs, and Advisor insights. Synthesize findings into actionable recommendations for Marketing, PMM, GTM, and Product teams. Measure performance of regional campaigns and events; recommend scaling, refinement, or sunset of programs. Support segmentation, ICP development, messaging refinement, and regional investment decisions with field-informed insights.
  
  

Requirements

Required Qualifications

• Strong collaborator who builds trust with Sales Leadership and cross-functional stakeholders.
• Excellent communication, planning, and prioritization skills.
• Strategic thinker skilled at translating strategy into regional action.
• Experience evaluating ROI and making data-informed decisions.
• Proven ability to coach, develop, and elevate field marketing talent.
  
  

Education and Experience:

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 7–10 years of experience in marketing, field marketing, or sales enablement (insurance/financial services a plus).
• 2 years of leadership experience (managing people or cross-functional programs).
  
  

Pay Details:

The base compensation range for this position is $123,760 - $184,184. This range reflects Acrisure's good faith estimate at the time of this posting. Placement within the range will be based on a variety of factors, including but not limited to skills, experience, qualifications, location, and internal equity.

Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership.

Why Join Us:

At Acrisure, we’re building more than a business, we’re building a community where people can grow, thrive, and make an impact. Our benefits are designed to support every dimension of your life, from your health and finances to your family and future.

Making a lasting impact on the communities it serves, Acrisure has pledged more than $22 million through its partnerships with Corewell Health Helen DeVos Children's Hospital in Grand Rapids, Michigan, UPMC Children's Hospital in Pittsburgh, Pennsylvania and Blythedale Children's Hospital in Valhalla, New York.

Employee Benefits

We also offer our employees a comprehensive suite of benefits and perks, including:

• Physical Wellness: Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.
• Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.
• Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.
• Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.
• … and so much more!
  
  

This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location.

Acrisure is an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status. Applicants may request reasonable accommodation by contacting leaves@acrisure.com.

California Residents: Learn more about our privacy practices for applicants by visiting the Acrisure California Applicant Privacy Policy.

Recruitment Fraud: Please visit here to learn more about our Recruitment Fraud Notice.

Welcome, your new opportunity awaits you.