Inside Sales Manager

About Canopy USA

Canopy USA is building one of the industry’s most dynamic portfolios of cannabis brands, including Wana, Jetty, Botanist, and Superflux. Our mission is to deliver exceptional products, create meaningful retail partnerships, and drive sustainable growth across the markets we serve.

As our organization continues to expand, we are investing in a commercial sales model that combines field execution, customer engagement, analytics, and operational excellence to support both independent retailers and multi-state operators.

Why Join Canopy USA

This role offers the opportunity to directly influence the growth of some of the cannabis industry’s most recognized brands while helping shape the future of a rapidly evolving commercial organization. You’ll work alongside talented teams across Sales, Marketing, Operations, and Brand Management to drive meaningful business results and build lasting retail partnerships.

Position Overview

The Inside Sales Manager plays a critical role in accelerating revenue growth, expanding retail partnerships, and supporting the execution of Canopy USA’s commercial strategy. Acting as an extension of the field sales organization, this individual is responsible for driving customer engagement, identifying growth opportunities, executing sales initiatives, and ensuring retail partners have the tools and support needed to succeed.

This role combines proactive selling, account development, business analytics, and cross-functional collaboration to maximize sales performance across Canopy USA’s portfolio of brands.

What You’ll Do

Drive Revenue Growth

·       Own revenue performance across an assigned book of business.

·       Identify opportunities to increase distribution, assortment, promotional participation, and reorder frequency.

·       Execute outbound sales campaigns focused on new products, seasonal initiatives, and strategic growth priorities.

·       Develop and maintain a robust pipeline of prospective retail accounts and reactivation opportunities.

·       Support the achievement of quarterly and annual revenue objectives.

Develop Retail Partnerships

·       Serve as a trusted business partner to dispensary buyers, managers, and ownership groups.

·       Conduct regular business reviews and virtual meetings with customers.

·       Provide recommendations based on product performance, market trends, and inventory needs.

·       Strengthen customer retention through consistent communication and service.

Execute Commercial Strategy

·       Partner closely with Regional Sales Directors, Sales Managers, Territory Account Managers, Marketing, and Operations teams.

·       Support the rollout of new product launches, promotional programs, and strategic initiatives.

·       Identify opportunities to improve execution and remove barriers to growth.

·       Assist in the development of account-level business plans for key customers.

Leverage Data & Insights

·       Utilize sales data, market intelligence, and customer trends to identify growth opportunities.

·       Maintain CRM accuracy and account documentation.

·       Monitor key performance indicators and provide recommendations to improve business results.

·       Support forecasting efforts and customer planning activities.

Operational Excellence

·       Coordinate with Supply Chain, Customer Service, and Operations teams to ensure a seamless customer experience.

·       Manage customer inquiries, issue resolution, and order support with urgency and professionalism.

·       Maintain expertise in company systems, ordering platforms, and sales processes.

·       Champion best practices and continuous improvement initiatives.

What Success Looks Like

·       Consistently achieves or exceeds revenue targets.

·       Expands product distribution and assortment across assigned accounts.

·       Increases customer engagement and retention.

·       Maintains a healthy pipeline of growth opportunities.

·       Demonstrates strong CRM discipline and sales process execution.

·       Serves as a trusted partner internally and externally.

Qualifications

·       3 years of experience in sales, account management, business development, or customer success.

·       Experience managing a portfolio of retail customers and delivering measurable sales growth.

·       Strong consultative selling, relationship-building, and negotiation skills.

·       Ability to prioritize multiple initiatives and work independently in a fast-paced environment.

·       Analytical mindset with the ability to translate data into actionable recommendations.

·       Excellent written and verbal communication skills.

·       Proficiency with CRM platforms, Microsoft Office, and sales reporting tools.

Preferred Qualifications

·       Cannabis industry experience.

·       Experience supporting multi-state retail accounts or consumer packaged goods brands.

·       Familiarity with LeafLink, Conduit, Power BI, Headset, or similar industry platforms.

·       Experience working within a high-growth sales organization.

Perks & Benefits:

• Full suite of medical, dental, and vision insurance. 
• Paid parental leave
• 401 (k)
• Paid Time Off
• Short Term and Long-Term Disability
• Employee Assistance Program
• Employee life insurance and supplemental life
• Spouse and child life and ADD&D
• Pet insurance
• FSA and HSA available
• *Based on eligibility.

Schedule:

• Night and weekend availability
• **Subject to change as business needs.

Work Environment and Physical Demands:

The work environment characteristics and physical demands described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions. 

• Must be able to work quickly but efficiently, while maintaining the integrity of the product.
• Light to moderate lifting of up to 50 lbs; heavier weights with assistance.
• Must be able to stand for prolonged periods of time.
• Must adhere to facility general hygiene requirements.
• Capacity to stay focused on the task at hand.

DISCLAIMER: This job description is designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to confirm or be interpreted as a comprehensive summary of all duties, responsibilities and qualifications required of employees assigned to this job. 

E-Verify Participation Notice

This Employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. 

What is E-Verify?  E-Verify is an internet-based system that compares information from and employee’s Form I-9, Employment Eligibility Verification, to data from the U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.

Code of Conduct:

All employees are expected to represent the values and maintain the standards contained in the Code of Conduct.  

Greenleaf Apothecaries is an Equal Opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. We appreciate your interest in Greenleaf Apothecaries. If you need assistance with completing an online application due to a disability, please send a request to HRTeam@acreageholdings.com.  Please be sure to include “Accommodation Request” in the subject line.