Social Media Specialist

**DESCRIPTION** As a **Social Media Specialist** , you’ll bring brands to life across social platforms—executing impactful social media strategies that support both **B2B and B2C marketing goals** . Working closely with our Director of Digital and cross‑functional creative teams, you’ll own day‑to‑day social media execution while helping shape content that builds awareness, engagement, and measurable results for **Product Connections and our clients** . **RESPONSIBILITIES** Execute and contribute to integrated social media strategies aligned with broader B2B and B2C marketing initiatives Manage and grow social media accounts for Product Connections, with a strong focus on **audience growth, engagement, and brand awareness** Plan, build, and maintain content calendars while ensuring consistent, on‑brand messaging Define, track, and optimize key social media KPIs to measure performance and impact Collaborate with digital, creative, multimedia, and production teams to develop compelling **graphics, video, and multimedia content** Establish and maintain a distinct, professional brand voice for Product Connections and each client—aligned to brand vision and messaging Develop platform‑specific content for channels including **Instagram, Reels, Stories, TikTok, LinkedIn, Facebook, Pinterest, and more** Capture and produce original photo and video content tailored to each social platform Implement **social media SEO best practices** , aligning content with campaign‑based keyword and SEO strategies Monitor engagement, SEO performance, and audience behavior to continuously optimize content Build and nurture relationships with industry professionals and influencers to strengthen brand presence Work flexibly across environments, including the PC office, studio, and off‑site locations as needed Occasionally support social media initiatives during evenings or weekends based on campaign needs **QUALIFICATIONS** **What You Bring** We’re looking for a creative, detail‑oriented, and digitally savvy professional who thrives in a fast‑paced environment and is passionate about building brands through social media. **Required Qualifications** 3 years of professional experience in **social media, marketing, communications, or a related field** , with hands‑on experience managing social media campaigns Bachelor’s degree in **Marketing or a related discipline preferred** Strong understanding of **B2B and B2C marketing strategies** and how social media supports broader business goals Proven knowledge of major social media platforms and tools, including **Instagram, LinkedIn, TikTok, Facebook, X (Twitter), Pinterest, Later, Canva** , and similar platforms Experience using **visual storytelling and social listening** to create engaging, on‑brand content Solid understanding of **social media KPIs** , analytics, and performance optimization Familiarity with **social media SEO** and keyword‑driven content strategies Experience conducting **audience and buyer persona research** to inform content decisions Basic experience with **photo editing, graphic design tools** , and multimedia file management Understanding of multimedia specifications, including **aspect ratios, resolutions, and file formats** **Skills & Attributes That Set You Apart** Highly organized with strong **project management and execution skills** Ability to multitask, prioritize, and meet deadlines in a dynamic environment Creative thinker with strong **problem‑solving and critical‑thinking skills** Comfortable collaborating across teams and contributing ideas in a team‑first culture Excellent **written, verbal, and interpersonal communication skills** Digital‑first mindset with a willingness to learn new tools, platforms, and trends Flexible and adaptable, with availability to occasionally work evenings or weekends as needed **Physical:** Ability to Travel (10%) Walking, Bending, stooping, kneeling and lifting up to 25lbs **\#DiscoverYourPath** **ABOUT US** Product Connections is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey. As a full-service marketing agency, we specialize in digital and traditional retail events and demos, experiential marketing, sponsorship activation, and omnichannel shopper marketing. Our mission is to deliver brand solutions that connect products to the right target at the right time, effectively moving consumers down the conversion funnel. With over 10,000 experts in the field and more than 150 corporate employees, we have a range of talents and experience that redefine what it means to be a marketing agency. We pride ourselves on fostering a supportive, collaborative, and inclusive culture where employees are encouraged to think big, grow their skills, and take their careers to the next level. Join Product Connections and discover a workplace where your ideas matter, your growth is supported, and your impact is felt—let’s build something great together. Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact AskHR@acosta.com. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request. Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting. The Acosta Group utilizes E-Verify for validating the ability to work in the United States for all job candidates. If you want more information on what this entails and your rights as a job applicant, please use the link provided to access information on our use of E-Verify and your right to work. Employer Resources (e-verify.gov) By applying, you agree to our Privacy Policy and Terms and Conditions of Use. \#DiscoverYourPath Acosta, and its subsidiaries, is an Equal Opportunity Employer **Job Category:** Administration **Position Type:** Full time **Business Unit:** Marketing **Salary Range:** $62,000.00 - $72,000.00 **Company:** Crossmark Inc. **Req ID:** 24348 **Employer Description:** PRODUCT\_CONNECTIONS\_EMP\_DESC

Salary : $62,000 - $72,000