Marketing and Public Relations Manager

JOB

The Marketing and Public Relations Manager leads the planning, development, and execution of marketing and public relations strategies that promote the Alabama Community College System's Innovation Center and its Skills for Success programs.This position is responsible for shaping the Innovation Center's public image, ensuring brand consistency, and coordinating internal and external communications across print, digital, and multimedia channels. The Manager oversees creative direction, marketing campaigns, and storytelling that support workforce development initiatives across Alabama's community colleges.**This position may be located anywhere in the state**

EXAMPLE OF DUTIES

PRIMARY DUTIES: Develop and implement comprehensive marketing and public relations plans to promote Innovation Center initiatives, courses, and partnerships statewide.Oversee brand strategy and creative design to ensure consistent messaging and visual standards across all platforms.Provide strategic direction and oversight for the Innovation Center's social media presence, ensuring alignment with ACCS messaging and workforce priorities.Lead and manage the creation, organization, and distribution of marketing materials and assets—including videos, digital content, print collateral, and newsletters—to support Innovation Center training courses and college partners.Coordinate storytelling and public messaging that highlight student success, employer partnerships, community impact, and program outcomes.Oversee media coordination, public relations activities, and promotion of Skills for Success and other Innovation Center training programs.Support colleges through clear, timely communication related to new training launches, timelines, marketing needs, and program updates in collaboration with the Innovation Center Curriculum Team and Innovation Center Workforce Team.Maintain accurate and up-to-date course resources for colleges through the Innovation Center's College Dashboard, ensuring course toolboxes remain current and well organized. Manage updates to Innovation Center website content to ensure public-facing program pages, course descriptions, and training information remain accurate and aligned with Innovation Center priorities.Collaborate with the ACCS System Office Communications Division and internal Innovation Cetner teams to ensure consistent branding, aligned messaging, and clear communication supporting colleges and training program development.Manage Innovation Center podcast operations, including guest scheduling, recording coordination, episode production, publication, and promotion.Develop and manage marketing budgets, timelines, and vendor relationships.Utilize project management and CRM systems (e.g., Salesforce, ) to track projects, engagement, campaigns, and partner interactions. Manage content planning, production timelines, and review processes using tools such as and Filestage.Lead the launch, adoption, and ongoing management of the Salesforce CRM system for the Innovation Center, including communication, training, workflow coordination, and user support.Oversee analytics, performance tracking, and reporting of marketing and public relations initiatives.SECONDARY DUTIES: Supervise assigned staff or interns supporting marketing, social media, or design functions.Ensure compliance with ACCS brand, communication, and accessibility standards.Any other duties assigned as needed.

SUPPLEMENTAL INFORMATION

APPLICATION PROCEDURE: Applications must be filed online at: complete application packet must be submitted by the posted deadline in order to be considered for this position. Applicants who fail to submit all required information will be disqualified. A complete application packet consists of: Online applicationCover letterCurrent resumeSeparate list of four (4) professional references (not letters) with complete contact informationUnofficial or official transcripts showing degree(s) conferred and conferral datesAll application materials must be scanned. It is recommended that you have digital (preferably .pdf) copies of your cover letter, resume, list of references, and transcripts showing degree(s) and conferral dates, ready to upload before you begin the application process.WE DO NOT ACCEPT E-MAILED APPLICATIONS.When you finish the online application procedure, you will receive an on-screen notice that you have successfully applied. HOWEVER, this does not mean that your application materials are complete in accordance with the vacancy announcement. It is the responsibility of the applicant to ensure they have submitted all necessary application materials in accordance with the vacancy announcement.Please direct any questions regarding the application process to Charlene Finkelstein at or , or Nikita Odoms at or you need technical assistance after reviewing the instructions, please contact: NEOGOV Customer ServiceMonday-Friday8:00 am – 5:00 pm PST AGENCY INFORMATION: The Alabama Community College System is an equal opportunity employer. It is the policy of the Alabama Community College System, including all postsecondary community and technical colleges under the control of the Alabama Community College System Board of Trustees, that no employee or applicant for employment or promotion, on the basis of any impermissible criterion or characteristic including, without limitation, race, color, national origin, religion, marital status, disability, sex, age, or any other protected class as defined by federal and state law, shall be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any program, activity, or employment.Any offer of employment is contingent upon a satisfactory criminal background investigation. This employer participates in E-Verify.The Alabama Community College System reserves the right to withdraw this job announcement at any time prior to the awarding. More than one position in the same job classification may be filled from the applicants for this position should another vacancy occur during the search process.