Director of Marketing

Summary

Acclaro Corporation is looking for a creative, dynamic, and highly motivated B2B Marketing Director to help accelerate the growth of the business. This is a high-impact marketing role that will own revenue and customer growth targets from marketing perspective. Our ideal candidate will have extensive product marketing, content marketing and digital marketing experience as well as comprehensive knowledge of branding.

You will own market positioning, messaging, sales enablement, content creation, digital marketing, go-to-market strategy and execution, and help guide our product roadmap. Ability to deliver a compelling story, a comprehensive strategy, and a strong understanding of brand management makes for a stellar candidate.

We hire the best people and provide them the best comp and benefits. Compensation package includes Base Salary Bonus(target 18% of base pay)

Annual compensation in the range of $160K - $225K.

Responsibilities:

• Develop and implement marketing and branding strategies
• Marketing Content Campaigns: Define, create, and own marketing content and ensure consistent messaging across all channels.
• Develop and evolve each product’s key value proposition and competitive positioning.
• Design, build and execute go-to-market strategies and make it happen on time and under budget.
• Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications
• Control budgets and allocate resources amongst projects
• Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnership
• Communicate the value of new products and features to the sales team and develop product collateral and sales communications tools (e.g., webpages, slide decks, one-pagers, etc.)
• Track efforts of campaign launches and strategize how to achieve key metrics in an ever-agile environment
• Act as the voice of the customer to prioritize recommendations to product and engineering teams
• Extract meaningful and actionable insights based on customer interviews, feedback, and data to understand customer needs, experiences, and expectations
• Conduct ongoing analysis of competitors messaging and marketing to stay ahead of the curve and ensure clear differentiation
• Plan and execute digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
• Recruit and lead external designers to create top-notch marketing content
• Guide and work with social media marketing manager to design, build and maintain our social media presence across all digital channels
• Manage and support trade show participations

Experience and Qualifications

• 7 years of professional marketing experience focused on product marketing, content marketing and digital marketing
• Proven experience as Marketing Director
• Solid experience in social media marketing
• Experience with medical device marketing strongly preferred
• Solid creative and content creation talents; ability to develop and execute product marketing strategy and deliver compelling content that fosters awareness and increases demand
• Extensive experience with marketing automation tools – email, web, social media, and mobile technology
• Proven track record in crafting compelling positioning and thought leadership content
• Demonstrated ability to create excellent sales tools and educate sales team
• Comfortable in a dynamic, fast-paced environment
• Self-starter, Overachiever, competitive, desire (need) to win.

Skills and Education

• Bachelor's degree in marketing, advertising, business or communications
• Exceptional verbal, written and presentation skills
• Strong public speaking skills
• Excellent leadership and organizing skills
• Analytical and creative thinking
• Thorough knowledge of web analytics (e.g. Google Analytics.) and Google Adwords
• Strong copywriting skills
• Skilled at researching, evaluating and presenting market and customer requirements, competitive situations, and overall market trends

Preferred Qualifications

• 5 years of experience in marketing Medical Aesthetic devices (Laser, RF etc.)
• Professional chartered marketer (CIM) is a plus
• Established portfolio of media and PR contacts
• MBA degree

Job Type: Full-time

Pay: $160,000.00 - $225,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Professional development assistance
• Relocation assistance
• Vision insurance

Application Question(s):

• How many years of medical device marketing experience do you have?
• Are you consistently an overachiever at your job?
• How many years of product marketing experience do you have?
• How many years of content marketing experience do you have ?
• How many years of digital marketing experience do you have?
• Have you had experience creating go-to-market strateiges to launch a new product?
• Have you created social media marketing channels ?

Experience:

• B2B marketing: 5 years (Preferred)

Work Location: Hybrid remote in Lincoln, RI 02865

Salary : $160,000 - $225,000