What are the responsibilities and job description for the SEO/GEO Marketing Strategy Lead position at Accenture?
We Are
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
The Role
There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:
The Work
GEO Strategy & Performance Management
Own and manage GEO performance across multiple clients, ensuring visibility growth in AI-driven search experiences (ChatGPT, Perplexity, etc.)
Build and execute GEO roadmaps aligned to brand and business goals, including short-term wins and long-term authority building
Develop repeatable testing frameworks to evaluate what impacts LLM visibility, citations, and brand inclusion
Optimization & Implementation
Identify and implement opportunities to improve AI discoverability through:
Structured content improvements (clarity, depth, formatting, FAQs)
Technical SEO alignment (crawlability, indexing, internal linking, canonicals)
Schema/structured data recommendations where applicable
Entity optimization (brand/people/products/topic alignment)
Collaborate with content strategists and writers to create LLM-friendly, citation-worthy content
Audit client sites and digital ecosystems to uncover gaps impacting generative performance
Reporting, Insights & Measurement
Track and report on GEO success metrics such as:
LLM citations and brand mention frequency
Share of voice in generative results
Prompt/query visibility coverage
Sentiment and recommendation trends
Translate findings into actionable insights for clients and internal teams
Create executive-friendly dashboards and summaries that communicate GEO wins and next steps clearly
Cross-Functional Collaboration
Partner with SEO, PR, content, analytics, and development teams to align GEO efforts across channels
Support integrated campaigns where SEO PR content technical improvements influence AI visibility
Educate stakeholders on evolving generative search behavior and optimization best practices
Experimentation & Industry Monitoring
Stay current on emerging trends in:
Generative search and AI discovery
Algorithm shifts in Google and LLM products
New tools, platforms, and measurement capabilities
Run ongoing GEO tests and share learnings as internal best practices
Basic Qualifications
5 years of hands on experience with SEO, digital marketing, content strategy, or organic growth
1 years experience with enterprise level SEO and technology tools (ex: Deepcrawl, SEMRush, Feedonomics, etc.)
1 years experience with Profound, PromptWatch, or other GEO tracking technologies preferred
Set Yourself Apart:
Passionate about GEO, data, analytics and technology
Previous experience managing large SEO accounts at a search marketing agency
Ability to work creatively and analytically in a data driven, problem-solving environment
Excellent communication, presentation and interpersonal skills
Ability to take complex solutions and make them simple to explain and digest
Experience working in a fast paced and demanding environment as well as to balance several clients needs simultaneously
Strong networking skills both internally and with client and vendor relationships
Team Player – a positive attitude to help build a good relationship with teammates and to help client growth collaboratively
Advanced skills in Excel, Word and PowerPoint skills
Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.
We anticipate this job posting will be posted until 03/27/2026
Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here:
U.S. Employee Benefits | Accenture
Role Location Annual Salary Range
California $73,800 to $220,400
Cleveland $68,300 to $176,300
Colorado $73,800 to $190,400
District of Columbia $78,500 to $202,700
Illinois $68,300 to $190,400
Maryland $73,800 to $190,400
Massachusetts $73,800 to $202,700
Minnesota $73,800 to $190,400
New York $68,300 to $220,400
New Jersey $78,500 to $220,400
Washington $80,200 to $202,700
Requesting an Accommodation
Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.
If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at 1 (877) 889-9009 or send us an email or speak with your recruiter.
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.
For details, view a copy of the Accenture Equal Opportunity Statement
Accenture is an EEO and Affirmative Action Employer of Veterans/Individuals with Disabilities.
Accenture is committed to providing veteran employment opportunities to our service men and women.
Other Employment Statements
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. Further, at Accenture a criminal conviction history is not an absolute bar to employment.
The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
California requires additional notifications for applicants and employees. If you are a California resident, live in or plan to work from Los Angeles County upon being hired for this position, please click here for additional important information.
Please read Accenture’s Recruiting and Hiring Statement for more information on how we process your data during the Recruiting and Hiring process.
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
The Role
There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:
The Work
GEO Strategy & Performance Management
We anticipate this job posting will be posted until 03/27/2026
Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here:
U.S. Employee Benefits | Accenture
Role Location Annual Salary Range
California $73,800 to $220,400
Cleveland $68,300 to $176,300
Colorado $73,800 to $190,400
District of Columbia $78,500 to $202,700
Illinois $68,300 to $190,400
Maryland $73,800 to $190,400
Massachusetts $73,800 to $202,700
Minnesota $73,800 to $190,400
New York $68,300 to $220,400
New Jersey $78,500 to $220,400
Washington $80,200 to $202,700
Requesting an Accommodation
Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.
If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at 1 (877) 889-9009 or send us an email or speak with your recruiter.
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.
For details, view a copy of the Accenture Equal Opportunity Statement
Accenture is an EEO and Affirmative Action Employer of Veterans/Individuals with Disabilities.
Accenture is committed to providing veteran employment opportunities to our service men and women.
Other Employment Statements
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. Further, at Accenture a criminal conviction history is not an absolute bar to employment.
The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
California requires additional notifications for applicants and employees. If you are a California resident, live in or plan to work from Los Angeles County upon being hired for this position, please click here for additional important information.
Please read Accenture’s Recruiting and Hiring Statement for more information on how we process your data during the Recruiting and Hiring process.
Salary : $68,300 - $220,400