What are the responsibilities and job description for the Marketing Transformation Manager- Campaign & Enablement position at Accenture?
We are:
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
You will:
Serve as the strategic bridge between business objectives and technology implementation for marketing transformation initiatives. This role ensures solutions are driven by strategic priorities rather than technology alone, enabling scalable, future-ready marketing ecosystems.
Key Responsibilities:
Strategic Alignment & Requirements
Participate in stakeholder interviews and strategy sessions; synthesize findings into actionable requirements and playbooks.
Develop detailed, example-driven specifications that guide activation of future-ready marketing solutions including data readiness, AI and Agentic AI frameworks
Delivery Oversight & Communication
Act as a “ride along” throughout project delivery, facilitating ongoing communication between business, technology, and experience teams.
Advance the negotiation and prioritization of marketing solutions, clearly communicating impacts and timelines to business stakeholders in accessible terms.
Platform & Architecture Advisory
Advise on platform integration, modular architecture, and agentic marketing models, with foundational knowledge of data, AI, and marketing platforms.
Ensure marketing technology solutions align with business priorities, enterprise architecture, and scalability requirements.
Basic Qualifications:
7 years of experience in Marketing Transformation focused within Campaign & Enablement. This experience should include:
Deep understanding of marketing technology platforms (e.g., agentic AI, Adobe Suite, Salesforce Marketing tools, workflow and content solutions, etc.) and their business applications.
Experience in requirements development, business analysis, and strategic consulting.
Ability to straddle both business and technical domains, ideally with a “major” in strategy and a “minor” in tech/data (or vice versa).
Strong communication and facilitation skills for cross-functional teams.
Preferred Background
Prior experience in roles such as business analyst, product manager (with technical depth), or marketing technology strategist.
Exposure to large-scale transformation projects in industries like retail, financial services, or life sciences.
Depth in either consumer or B2B marketing approaches
Marketing Automation Expertise such as hands-on experience with major marketing automation platforms such as Adobe Experience Cloud, Salesforce Marketing Cloud, or Marketo, including integration and optimization.
Industry-Specific Focus: Ability to tailor marketing technology strategies for B2B, consumer, or industry-specific contexts (Ex: regulated vs. non-regulated industries and the impact in a marketing context).
Program Migration & Transformation: Proven success leading platform migration initiatives, including data migration, process redesign, and change management for large-scale marketing ecosystems.
Agile Delivery Leadership: Strong background in Agile methodologies for marketing technology projects, including sprint planning, backlog prioritization, and iterative delivery.
Complex Program Management: Experience managing multi-workstream programs with cross-functional teams, ensuring alignment between business objectives and technical execution.
Global Enablement & Offshore Team Management: Ability to activate and manage offshore delivery teams, ensuring seamless collaboration across geographies and time zones.
Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.
We accept applications on an on-going basis and there is no fixed deadline to apply.
Information on benefits is here.
Role Location Annual Salary Range
California $94,400 to $293,800
Cleveland $87,400 to $235,000
Colorado $94,400 to $253,800
District of Columbia $100,500 to $270,300
Illinois $87,400 to $253,800
Maryland $94,400 to $253,800
Massachusetts $94,400 to $270,300
Minnesota $94,400 to $253,800
New York/New Jersey $87,400 to $293,800
Washington $100,500 to $270,300
Requesting an Accommodation
Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.
If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at 1 (877) 889-9009 or send us an email or speak with your recruiter.
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.
For details, view a copy of the Accenture Equal Opportunity Statement
Accenture is an EEO and Affirmative Action Employer of Veterans/Individuals with Disabilities.
Accenture is committed to providing veteran employment opportunities to our service men and women.
Other Employment Statements
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. Further, at Accenture a criminal conviction history is not an absolute bar to employment.
The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
California requires additional notifications for applicants and employees. If you are a California resident, live in or plan to work from Los Angeles County upon being hired for this position, please click here for additional important information.
Please read Accenture’s Recruiting and Hiring Statement for more information on how we process your data during the Recruiting and Hiring process.
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
You will:
Serve as the strategic bridge between business objectives and technology implementation for marketing transformation initiatives. This role ensures solutions are driven by strategic priorities rather than technology alone, enabling scalable, future-ready marketing ecosystems.
Key Responsibilities:
We accept applications on an on-going basis and there is no fixed deadline to apply.
Information on benefits is here.
Role Location Annual Salary Range
California $94,400 to $293,800
Cleveland $87,400 to $235,000
Colorado $94,400 to $253,800
District of Columbia $100,500 to $270,300
Illinois $87,400 to $253,800
Maryland $94,400 to $253,800
Massachusetts $94,400 to $270,300
Minnesota $94,400 to $253,800
New York/New Jersey $87,400 to $293,800
Washington $100,500 to $270,300
Requesting an Accommodation
Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.
If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at 1 (877) 889-9009 or send us an email or speak with your recruiter.
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.
For details, view a copy of the Accenture Equal Opportunity Statement
Accenture is an EEO and Affirmative Action Employer of Veterans/Individuals with Disabilities.
Accenture is committed to providing veteran employment opportunities to our service men and women.
Other Employment Statements
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. Further, at Accenture a criminal conviction history is not an absolute bar to employment.
The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
California requires additional notifications for applicants and employees. If you are a California resident, live in or plan to work from Los Angeles County upon being hired for this position, please click here for additional important information.
Please read Accenture’s Recruiting and Hiring Statement for more information on how we process your data during the Recruiting and Hiring process.
Salary : $87,400 - $293,800