Digital Marketing Manager, Paid Media & Growth

Who We Are:

ACAMS is the leading international membership organization dedicated to providing opportunities for anti-financial crime education, best practices, and peer-to-peer networking to AFC professionals globally. With over 120,000 members across 200 countries and territories, ACAMS is committed to the mission of combatting financial crime through the provision of anti-money laundering/counterterrorism-financing, anti-fraud and sanctions knowledge-sharing, thought leadership, risk-mitigation services, and platforms for public-private dialogue. The association’s CAMS certification is the gold-standard qualification for AFC professionals. It also offers CGSS certification for sanctions professionals, CAFS certification for anti-fraud professionals, and CCAS certification for AFC practitioners in the crypto space. ACAMS’ 65 Chapters globally further amplify the association’s mission through training and networking initiatives. Visit acams.org for more information.

Opportunity at a Glance

We’re looking for a Digital Marketing Manager to own and scale our paid media and digital growth programs. This role is responsible for managing multi-million-dollar annual paid media spend across LinkedIn, Google, and Meta, launching new campaigns, optimizing performance, and tying digital investment directly to lead generation and growth outcomes.

This is a hands-on role for someone who enjoys being close to work and makes data driven decisions but understands what motivates an audience. You’ll be monitoring and optimizing campaigns daily, proposing and measuring testing strategies, and uncovering untapped opportunities for growth. You’ll also manage external vendors or agencies as needed and help us thoughtfully incorporate AI-driven tools and automation into our digital marketing efforts.

Responsibilities

Paid Media Strategy & Execution

• Own day-to-day management and measurement of paid media campaigns
• Plan, launch, optimize, and scale campaigns aligned to growth and lead-generation goals
• Manage and optimize an annual paid media budget with a strong focus on ROI, CPL, lead quality and conversion rate
• Continuously test audiences, creative, messaging, keywords, and offers to improve performance
  
  

Performance Measurement & Optimization

• Track, analyze, and report on campaign performance using GA4, ad platforms, and CRM data
• Translate performance data into insights and recommendations for optimization
• Partner with marketing and sales stakeholders to ensure paid media drives high-quality leads and pipeline impact
• Build clear, actionable reporting that shows what’s working, what’s not, and why
  
  

Growth & Lead Generation

• Manage and optimize digital programs focused on growth and demand generation
• Collaborate on landing page strategy, conversion optimization, and funnel performance
• Identify new opportunities for scaling lead generation through paid and digital channels
  
  

Agency & Vendor Management

• Manage relationships with external agencies or vendors supporting paid media execution
• Set strategy and expectations, review performance, and ensure accountability
• Know when to lean on external partners and when to bring execution in-house
  
  

AI & Innovation

• Explore and apply AI and automation tools to improve efficiency and performance, including:
• Ad copy and creative testing
• Keyword and audience expansion
• Performance analysis and reporting
• Stay current on platform innovations and emerging best practices in digital and performance marketing
  
  

Skills, Qualifications And Experience

• 5–8 years of digital marketing experience, with 3 years hands-on paid media management
• Proven experience managing LinkedIn Ads and Google Ads campaigns
• Experience owning and optimizing six-figure to low seven-figure paid media budgets
• Strong analytical skills and comfort working with performance metrics and dashboards
• Experience working with CRM and marketing automation platforms (e.g., Salesforce, Marketo, Eloqua)
• Ability to manage agencies and vendors with confidence and clarity
• Strong communication skills and the ability to explain performance to non-technical stakeholders
• Experience using AI tools to support marketing execution or analysis
  
  

Nice-to-Have

• Experience in B2B, SaaS, professional services, or mission-driven organizations
• Familiarity with longer or more complex sales cycles
  
  

EEO

We are proud to be an EEO employer M/F/D/V. At ACAMS, we welcome everyone and have a strong commitment towards diversity and inclusion. We encourage our Colleagues to be their true authentic selves and support laws that prohibit discrimination everywhere we do business. We also maintain a drug-free workplace.