Head of Digital Marketing & Brand - DTC

VP, Digital Marketing & Brand

Remote - must be located in the EASTERN TIME ZONE

***This role requires hands on DTC paid media and marketing experience ideally with a start up ***

Our client is a well-funded consumer products startup building a new generation of thoughtfully designed home products. Backed by experienced operators with a strong track record in consumer products, retail, and eCommerce, the company is preparing for commercial launch across DTC, eCommerce, and major retail channels.

This is a foundational marketing leadership role for someone who loves building from the ground up. The Head of, Digital Marketing & Brand will be the company’s first marketing hire and will own digital growth, brand strategy, creative, agency management, budget, and subsequent team buildout.

The Opportunity

• Lead marketing from 0 to 1 for a well-funded, high-growth consumer products startup
• Own both brand and performance marketing across DTC, eCommerce, and retail channels
• Build and execute the digital acquisition strategy, with a strong focus on paid social and emerging mobile-first platforms
• Partner directly with the founding team to shape brand positioning, go-to-market strategy, and customer growth
• Manage external creative, brand, and media agencies while building the internal team over time

What You’ll Own

• Digital marketing strategy across paid social, performance media, mobile-first channels, and emerging consumer platforms
• Paid acquisition programs across Meta, TikTok, Snap, and other relevant channels
• Influencer, creator, and brand partnership programs to drive awareness and customer acquisition
• Media budget planning, allocation, testing, reporting, and performance optimization
• Brand and creative direction in partnership with external agency partners
• eCommerce growth strategy, including Shopify, conversion, retention, and customer journey optimization
• Agency and vendor management across creative, media, performance, and brand
• Future marketing team buildout as the company scales

What We’re Looking For

• 5–10 years of digital marketing experience, ideally within DTC, eCommerce, consumer products, retail, home, lifestyle, or physical products
• Deep paid social and performance marketing expertise, especially across Meta, TikTok, Snap, mobile apps, and emerging channels
• Experience building or scaling a consumer brand in a startup or high-growth environment
• Strong eCommerce knowledge, including Shopify and conversion strategy
• Ability to balance brand storytelling with performance metrics, testing, and optimization
• Experience managing agencies, creative partners, influencers, and/or performance media teams
• Strong executive presence and comfort advising founders and senior leaders
• Hands-on, entrepreneurial mindset with the drive to build in a fast-moving 0-to-1 environment
• Passion for innovative, design-forward products and sustainability is a plus

Why This Role

• First senior marketing hire with real ownership from day one
• Well-funded startup preparing for commercial launch
• Experienced founding team with a proven consumer products track record
• Opportunity to build a brand across DTC, eCommerce, and retail channels
• Real budget, autonomy, equity potential, and room to build a team

Compensation: $150,000–$225,000 annually, depending on level and experience, plus potential incentives bonus.