What are the responsibilities and job description for the Marketing Manager position at Abercrombie & Kent USA?
Job Description
Position Summary
The Marketing Manager will drive the expansion of Cox & Kings (C&K) into the US market, overseeing the execution of marketing initiatives across all channels. This role will report into the VP Marketing (US) with a dotted line to the Global SVP Marketing based in London – together with working very closely with the C&K marketing team in London. The Marketing Manager will be responsible for adapting and delivering integrated campaigns for the US market, working with Global Function Leads across direct, digital, trade, channels.
The ideal candidate is an exceptional communicator, adept at project management from ideation to execution, and able to balance strategic guidance with hands-on delivery.
Responsibilities And Accountabilities
A&K offers a large portfolio of competitive benefits to all eligible, full-time employees. Some benefits are provided at no cost to the employee, such as group life insurance, short-term and long-term disability, and travel discounts. Other elective benefits include medical, dental, and vision insurance, supplemental life insurance, pre-tax healthcare and dependent FSAs, and a 401(k) plan with a generous company match.
EEO Statement
Abercrombie & Kent is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Position Summary
The Marketing Manager will drive the expansion of Cox & Kings (C&K) into the US market, overseeing the execution of marketing initiatives across all channels. This role will report into the VP Marketing (US) with a dotted line to the Global SVP Marketing based in London – together with working very closely with the C&K marketing team in London. The Marketing Manager will be responsible for adapting and delivering integrated campaigns for the US market, working with Global Function Leads across direct, digital, trade, channels.
The ideal candidate is an exceptional communicator, adept at project management from ideation to execution, and able to balance strategic guidance with hands-on delivery.
Responsibilities And Accountabilities
- Support the VP Marketing in planning and executing marketing plans to achieve US business objectives in collaboration with global functional and local reservation and sales teams
- Collaborate closely with UK and AU C&K marketing teams to align on the global campaign calendar and launch initiatives in a coordinated manner
- Localize and adapt global materials for the US market
- Support the Trade Sales team with an annual calendar of Consortia and Key Account marketing activities, along with producing support materials and tools for field sales teams and trade partners
- Briefing, adapting, and executing weekly e-newsletters and automated email campaigns to the US database
- Plan and execute initiatives to support the US consumer database growth
- Assist with strategy, briefing, and executing the annual calendar of Direct Mail campaigns
- Liaise with Global Revenue Management teams to implement timely and relevant promotional offers in the market
- Support local Reservations teams with locally adapted sales materials and timely communication
- Support local, ad-hoc media placements and local advertising campaigns (outside of Global Media Plan)
- Identify and collaborate with external membership organizations (3rd party and closed user groups) to execute co-branded offer campaigns to their members
- Track and monitor the budget closely. Ensure full adherence to the PO process and invoice tracking.
- Using internal marketing reporting systems (OfferMetrix) to produce regular reporting and wrap-up campaign performance reports
- Monitor competitor activity to support marketing strategy and recommendations
- An excellent communicator. Ability to identify and communicate opportunities and manage the day-to-day relationship with internal stakeholders and creative services.
- Analytical and strategic thinker with the ability to think long-term and apply learnings to optimize efforts
- Detail-oriented with the ability to multitask in a fast-paced, dynamic environment and pivot when necessary
- Demonstrates creative writing and excellent editing capabilities
- Excellent project management skills and time-management capability
- Advanced skills in PowerPoint and Excel
- Bachelor’s degree in marketing, advertising, journalism, English, or a relevant field required.
- 5-7 years of relevant experience, with an emphasis on marketing communications. Agency background is a plus.
- Experience working in the travel/tourism industry is a plus.
- Hybrid role based in A&K’s Downers Grove, IL office (4 days in-office, 1 day remote).
- Valid U.S. Passport
- 92-100k; position is bonus eligible
A&K offers a large portfolio of competitive benefits to all eligible, full-time employees. Some benefits are provided at no cost to the employee, such as group life insurance, short-term and long-term disability, and travel discounts. Other elective benefits include medical, dental, and vision insurance, supplemental life insurance, pre-tax healthcare and dependent FSAs, and a 401(k) plan with a generous company match.
EEO Statement
Abercrombie & Kent is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.