What are the responsibilities and job description for the Social Media Specialist position at ABC Imaging?
Position Overview:We are seeking and strategic Social Media Specialist to manage and grow our online presence across multiple platforms. The ideal candidate is passionate about storytelling, design, and community engagement.Key Responsibilities: Develop and execute social media strategies that align with brand goals and marketing campaigns. Create, schedule, and publish high-quality content (photos, videos, captions, stories, reels, etc.) across platforms like ABC Imaging website, Instagram, Facebook, TikTok, and LinkedIn. Manage day-to-day engagement by responding to comments, messages, and brand mentions. Analyze performance metrics and provide regular reports with actionable insights. Stay current on social trends, hashtags, and algorithm updates to maximize visibility and growth. Collaborate with the marketing and design teams to ensure brand consistency across all digital touchpoints. Monitor online reputation and support community management efforts.Qualifications: Bachelor's degree in marketing, Communications, or a related field (or equivalent experience). 2 years of experience managing social media for a brand, agency, or organization. Strong understanding of platform analytics, trends, and content optimization strategies. Excellent copywriting and visual storytelling skills. Proficiency with social media management tools like Meta Business Suite, Later, Hootsuite, Canva, or Adobe Creative Cloud. Detail-oriented, creative, and able to multitask in a fast-paced environment. Experience with paid social advertising and audience targeting. Photography or short-form video editing skills. Familiarity with influencer marketing and user-generated content. Basic understanding of SEO and content marketing principles.