What are the responsibilities and job description for the Digital Sales Manager position at ABC Columbia (WOLO)?
Company Description
Bahakel Digital is a full-service digital marketing agency for the Bahakel Communications broadcast group. WOLO-TV ABC Columbia is seeking a Digital Sales Manager (DSM).
Role Description
This is a full-time, on-site position based in Columbia, South Carolina. The DSM works with sales team members to develop and deliver unique and effective digital marketing solutions to new and existing clients. This person will become an expert in Bahakel Digital’s digital products suite and train all sellers to become proficient digital marketing consultants. The DSM represents the station cluster in our company wide digital team.
The DSM also works with content contributors and station promotions teams to utilize digital marketing techniques to grow audience across all station on-air, digital, and social media platforms.
Qualifications
• Ability to lead, train and inspire sales professionals
• Working knowledge of new media, digital interactive initiatives, social media and content
• Hands on experience developing new business as a skilled negotiator and motivator, a proven track record of digital success
• Passion for leading and contributing to a sales team with a positive mindset
• Effective relationship-building, customer service, communication and negotiation skills
• Strong understanding of the changing landscape of digital marketing
• Detail-oriented, strong in processes and planning, and fast-paced multi-tasker
• 2 years digital management experience, or 5 years digital sales experience, preferably in a broadcast sales or ad agency environment
• Proficient with OTT, Digital Audio, Targeted Display, Paid Social, SEM, Targeted Email, Online Brand Management, SMS Text, Website Development and Hosting, SEO, and Events marketing preferred
• Proficient with MS Word, PowerPoint and excel
• Must have reliable transportation, valuable driver’s license and satisfactory driving record
Industry & Job Functions
• Digital, Marketing, Advertising
• Online, Mobile, Social Media, Broadcast Media
• Sales, Marketing Consultant, Sales Management, Digital Operations Management
Bahakel Communications, Inc. is proud to be an Equal Opportunity Employer. 04.21.2026
Apply by sending your resume via email to: Michelle Marlow- mmarlowe@bahakeldigital.com