Associate Director, Consumer Marketing – Botox Cosmetic (Irvine, CA)

About AbbVie

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.

The Associate Director, Consumer Marketing is responsible for managing the execution of brand campaigns and initiatives that attract, engage, and retain Botox Cosmetic consumers and build brand equity. This role is responsible for overseeing the development of messaging, creative, media (TV, digital, social—paid and organic), websites, and ensuring alignment across all consumer touchpoints.

The Associate Director serves as the day-to-day owner of essential marketing plans for Botox Cosmetic, partnering cross-functionally and providing clear direction to both internal teams and external agencies to drive brand growth. This individual excels at cross-functional alignment, manages significant marketing budgets, and ensures all programs deliver on brand awareness, consideration, and conversion objectives.

Key Responsibilities:

• Assist with the annual brand planning process for Botox Cosmetic consumer marketing, translating business objectives into effective marketing strategies and initiatives
• Oversee development and execution of integrated marketing campaigns across TV, digital, social, print, influencer, PR, partnerships, web, CRM, and earned media that drive consumer acquisition.
• Direct collaboration with creative and media agencies, ensuring clear priorities, high-quality deliverables, alignment with brand voice, messaging, funnel-based objectives, and website high value actions and adherence to timelines and budgets
• Manage media mix with media teams and oversee media planning and optimization, leveraging analytics to maximize ROI and inform optimizations.
• Provide strategic content development guidance to the brand team, championing innovation and best-in-class content and campaign strategy across paid and organic channels
• Own the measurement and reporting structure for all campaigns, ensuring robust KPIs and data-driven insights to optimize future efforts
• Act as the primary liaison with Regulatory, Legal, Medical, and Compliance to ensure all initiatives meet internal and external standards
• Manage cross-functional teams to execute flawless, consistent, and impactful brand experiences across all channels
• Manage the brand website strategy and oversee continuous user experience optimization in partnership with digital teams
• Manage consumer marketing budget and stewardship of POs
• Drives management of brand line extensions and collaborates cross-functionally to develop strategy, positioning, and go-to-market (GTM) plans.
• Present key initiatives, performance results, and insights to executive leadership and other stakeholders.
• Manage, coach, and develop direct reports; foster a high-performance team culture

• Bachelor’s degree in Marketing, Business, or related field required; MBA or related Master’s degree preferred.
• 8 years of consumer marketing/brand management experience.
• Experience in aesthetics, beauty, fashion, wellness, or CPG marketing preferred.
• Demonstrated success in leading large-scale, omnichannel consumer marketing campaigns.
• Strong experience managing creative and media agencies

Skills & Competencies:

• Ability to set vision, drive alignment, and foster collaboration
• Proven portfolio or track record of developing successful integrated content campaigns across multiple digital channels.
• Demonstrated expertise in content creation for digital (organic and paid), including strong visual and storytelling abilities.
• In-depth knowledge of performance metrics and optimization techniques for both organic and paid content, leveraging data to inform content strategy.
• Solid business acumen and ability to translate business and brand strategy into marketing programs
• Excellent communication and interpersonal skills, with proven ability to influence and inspire cross-functional teams
• Strong business acumen and analytical mindset
• High level of organizational and project management skills
• Financial stewardship with experience managing sizable budgets
• Organized, self-starter with a positive, can-do attitude and solutions mindset
• Ability to thrive in a fast-paced, matrixed environment
• Willingness to travel as required

Location: Irvine, CA (Headquarters-based)

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.

• This job is eligible to participate in our short-term incentive programs.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

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