What are the responsibilities and job description for the Marketing Intern position at AARP?
Overview
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.
AgeTech Collaborative™ from AARP is a one-of-a-kind ecosystem of leading startups, forward-thinking investors, enlightened enterprises and creative testbeds, all working to bring groundbreaking AgeTech innovations to market.
Are you a creative, hands-on, results-driven student interested in B2B (business-to-business) marketing? The AgeTech Collaborative™ (ATC) from AARP is looking for you! Our team markets and promotes ATC to its key audiences enterprises, startups, investors, and testbeds. We are working to showcase opportunity and build demand in the $45T longevity economy to make aging easier. AARP is committed to your growth and cultivating your continued learning and development. This paid internship has an anticipated start date of Summer 2026, with the possibility of extending additional semesters.
Responsibilities
Additional Requirements
The hourly range is $18 for undergraduates, $21 for graduate students, and $28 for Ph.D. candidates. Internships are non-exempt positions and are not eligible for employee benefits.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.
AgeTech Collaborative™ from AARP is a one-of-a-kind ecosystem of leading startups, forward-thinking investors, enlightened enterprises and creative testbeds, all working to bring groundbreaking AgeTech innovations to market.
Are you a creative, hands-on, results-driven student interested in B2B (business-to-business) marketing? The AgeTech Collaborative™ (ATC) from AARP is looking for you! Our team markets and promotes ATC to its key audiences enterprises, startups, investors, and testbeds. We are working to showcase opportunity and build demand in the $45T longevity economy to make aging easier. AARP is committed to your growth and cultivating your continued learning and development. This paid internship has an anticipated start date of Summer 2026, with the possibility of extending additional semesters.
Responsibilities
- Support the development of marketing campaigns and communications materials that support the AgeTech Collaborative’s B2B organizational objectives
- Ensure marketing deliverables are consistent and aligned with marketing strategies for key ecosystem audiences enterprises, startups, investors, and testbeds
- Partner with ATC teams such as Accelerator Program, Events, Customer Success, and Design Thinking to develop and prioritize marketing plan elements
- Work with Internal stakeholders to showcase ATC programming and success stories through various internal AARP communications channels
- Monitor, review, and track campaign performance and work with the Marketing Manager to adjust marketing strategies and proactively communicate and elevate lessons learned to key stakeholders
- Manage marketing collateral project deliverables and timelines
- Must be enrolled in a degree program at an accredited college/university, rising undergraduate juniors or seniors, graduate students, or post-doctoral students, and remain academically enrolled throughout the internship, or must have previously graduated from college and enrolled in a continuing education program
- Marketing or Marketing Communications degree preferred
- Must be a self-starter and adaptable, with the ability to work under tight deadlines
- Ability to manage multiple projects, anticipate project needs, and discern work priorities
- Strong written communication skills
- Experience with social media and reporting
- Technical proficiency in Microsoft Office programs
- Familiarity with Adobe Creative Suite (InDesign, Illustrator) and/or graphic design experience is a plus
- Video editing skills (e.g., Adobe Premiere, CapCut, InShot) are a plus
Additional Requirements
- Regular and reliable job attendance
- Exhibit respect and understanding of others to maintain professional relationships
- Independent judgment in evaluation options to make sound decisions
- Home office environment with the ability to work effectively surrounded by moderate home environment noise
The hourly range is $18 for undergraduates, $21 for graduate students, and $28 for Ph.D. candidates. Internships are non-exempt positions and are not eligible for employee benefits.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.
Salary : $18 - $28