What are the responsibilities and job description for the Salesforce Product Owner (Hybrid) position at AAA Western and Central New York?
At AAA Western and Central New York, our Associates are committed to providing our members with a totally satisfying experience. Therefore, we seek Associates who are dedicated to this purpose, people who truly demonstrate compassion, empathy and unsurpassed service. These are the people that help us create a loyal membership base that strengthens our mission—to be our members’ most trusted provider of high quality automotive, travel, insurance and other relevant products and services that offer safety, security, peace of mind, value and convenience.
AAA Western and Central New York is regularly recognized as one of the best & healthiest places to work in the WNY & CNY area. In addition to a market competitive salary, Associates are eligible for a wide selection of benefits (dependent upon position) including:
30% Stakeholder Engagement & User Adoption: Collaborate with executive sponsors and leaders across Membership, Insurance, Automotive, Travel and Marketing to ensure Salesforce solutions meet diverse business needs. Serve as the voice of the user, balancing competing priorities and resolving conflicts to drive consensus. Lead user adoption and change management initiatives, including education, training, rollout planning, and post-implementation reviews. Define and track key performance indicators (KPIs) and return on investment (ROI), delivering dashboards and insights that connect technology outcomes to business goals.
30% System Management: Lead the Stakeholder Working Committee to gather requirements, identify pain points, and translate business needs into actionable product features. Oversee continuous improvement efforts, evaluating the performance of Salesforce programs and identifying opportunities for innovation and optimization. Manage and prioritize the product backlog, collaborating with business analysts, sales analysts, UX, and technical teams to ensure user stories and acceptance criteria are well-defined and delivered. Champion agile delivery by facilitating sprint planning, promoting iterative development, and fostering a test-and-learn culture. Partner with the Sales Analyst team and business stakeholders to leverage Salesforce data for actionable insights into customer behavior, sales trends, and campaign performance. Partner with key stakeholders to design customer journeys and enable personalization, segmentation and real-time engagement using Salesforce data. Monitor platform usage, identify underutilized features, and optimize license investments.
25% Product Vision & Roadmap: Develop and articulate a clear product vision and multi-year roadmap for Salesforce, ensuring alignment with enterprise strategy and stakeholder priorities. Facilitate the Executive Steering Committee to secure executive alignment and resource prioritization for Salesforce initiatives. Ensure that roadmap initiatives enhance the end-to-end member experience and streamline internal workflows. Integrating Salesforce with customer-facing platforms (e.g. websites, apps, support portals). Advance Salesforce capabilities to deepen customer understanding and streamline sales processes, enhancing cross-selling effectiveness and driving revenue growth.
15% Salesforce Relationship Partner: Act as the primary business partner and liaison with Salesforce, ensuring a productive and collaborative relationship.
Job Specific Requirements
AAA Western and Central New York is regularly recognized as one of the best & healthiest places to work in the WNY & CNY area. In addition to a market competitive salary, Associates are eligible for a wide selection of benefits (dependent upon position) including:
- Medical, Dental, Life and AD&D Insurance
- Flexible work schedules
- Pre-Tax & Roth 401(k) plan with company match
- Health Spending Accounts with company contribution & Flexible Spending Accounts
- Company Paid Short-term & Long-term disability
- Paid time off
- Tuition reimbursement & company-paid training programs
- FREE AAA membership & travel / product discounts
- Paid Volunteer Time Off
30% Stakeholder Engagement & User Adoption: Collaborate with executive sponsors and leaders across Membership, Insurance, Automotive, Travel and Marketing to ensure Salesforce solutions meet diverse business needs. Serve as the voice of the user, balancing competing priorities and resolving conflicts to drive consensus. Lead user adoption and change management initiatives, including education, training, rollout planning, and post-implementation reviews. Define and track key performance indicators (KPIs) and return on investment (ROI), delivering dashboards and insights that connect technology outcomes to business goals.
30% System Management: Lead the Stakeholder Working Committee to gather requirements, identify pain points, and translate business needs into actionable product features. Oversee continuous improvement efforts, evaluating the performance of Salesforce programs and identifying opportunities for innovation and optimization. Manage and prioritize the product backlog, collaborating with business analysts, sales analysts, UX, and technical teams to ensure user stories and acceptance criteria are well-defined and delivered. Champion agile delivery by facilitating sprint planning, promoting iterative development, and fostering a test-and-learn culture. Partner with the Sales Analyst team and business stakeholders to leverage Salesforce data for actionable insights into customer behavior, sales trends, and campaign performance. Partner with key stakeholders to design customer journeys and enable personalization, segmentation and real-time engagement using Salesforce data. Monitor platform usage, identify underutilized features, and optimize license investments.
25% Product Vision & Roadmap: Develop and articulate a clear product vision and multi-year roadmap for Salesforce, ensuring alignment with enterprise strategy and stakeholder priorities. Facilitate the Executive Steering Committee to secure executive alignment and resource prioritization for Salesforce initiatives. Ensure that roadmap initiatives enhance the end-to-end member experience and streamline internal workflows. Integrating Salesforce with customer-facing platforms (e.g. websites, apps, support portals). Advance Salesforce capabilities to deepen customer understanding and streamline sales processes, enhancing cross-selling effectiveness and driving revenue growth.
15% Salesforce Relationship Partner: Act as the primary business partner and liaison with Salesforce, ensuring a productive and collaborative relationship.
Job Specific Requirements
- Deep understanding of the Salesforce ecosystem
- Strong prioritization and decision-making skills
- Strategic thinking and business acumen
- Exceptional communication, collaboration and stakeholder management skills. Ability to effectively communicate with both technical teams and business stakeholders.
- Advanced analytical skills to assess customer and associate needs, as well as market trends
- Adaptability to evolving Salesforce features and releases, with the ability to balance rapid change against organizational stability
- Ability to perform routine office tasks that includes operating a computer for long periods of time, sitting, filing and communicating on the phone
- Ability to perform all physical functions consistent with travel including sitting in airplanes and driving for long periods of time
- Must be able to lift, carry, push, pull a maximum of 30 lbs
Salary : $120,000 - $145,000