What are the responsibilities and job description for the Outreach & Marketing Coordinator position at A2Z PHYSICAL THERAPY LLC?
Benefits:
- Bonus based on performance
- Competitive salary
- Flexible schedule
- Free uniforms
- Opportunity for advancement
- Training & development
Position Summary:
The Community Outreach & Marketing Coordinator at a2z Physical Therapy will develop and implement strategic marketing initiatives to drive patient acquisition and retention, oversee business operations to optimize efficiency, and manage communication efforts to promote a2z’s brand and services. The role requires a dynamic individual with a strong background in marketing, business administration, and healthcare operations.
Key Responsibilities:
- Visit local physician offices, attorneys, and community partners to promote a2z Physical Therapy services
- Build and maintain strong referral relationships through regular contact
- Plan and attend provider luncheons, health fairs, or networking events
- Collect and encourage patient testimonials and online reviews
- Support basic email marketing and social media efforts (Instagram, Facebook)
- Distribute brochures and marketing materials throughout target areas
- Track and report outreach activities and lead sources
Marketing Strategy & Execution:
- Develop and implement marketing strategies to increase patient volume and brand visibility.
- Manage digital marketing efforts, including social media, email marketing, website content, and online advertising.
- Analyze market trends and competitor activity to identify growth opportunities.
- Coordinate promotional events, workshops, and community outreach programs.
Patient Relations & Communications:
- Oversee patient satisfaction initiatives and implement strategies to enhance the patient experience.
- Develop patient communication plans, including newsletters, follow-up calls, patient reviews, and feedback surveys.
- Maintain brand consistency across all patient-facing communication.
- Establish and maintain relationships with referral sources, including attorneys, physicians, and other healthcare providers.
- Develop targeted outreach strategies to build referral networks and increase patient referrals.
- Represent a2z Physical Therapy at networking events, trade shows, and community functions.
Reporting, Analytics & Continuous Improvement:
- Track and report marketing performance metrics and provide actionable insights to leadership.
- Develop regular reports on patient acquisition, marketing ROI, and business operations.
- Conduct quarterly reviews of marketing strategies, identifying areas for optimization and growth.
- Implement feedback loops to assess the effectiveness of marketing campaigns and adjust tactics as needed.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or a related field.
- Minimum 3 years of experience in marketing, business management, or healthcare administration.
- Proven experience in digital marketing, social media management, and content creation.
- Strong analytical skills and proficiency in data analysis and reporting.
- Excellent communication, leadership, and project management skills.
Preferred Qualifications:
- Experience in the healthcare or physical therapy industry.
- Knowledge of TheraOffice or similar practice management software.
- Familiarity with Zapier, Google Workspace, and CRM platforms.
Work Environment:
- Office setting within a clinical environment.
- Heavy local travel for networking and community outreach events.
Compensation & Benefits:
- Base salary ranging from $27,500 to $42,500 annually, based on experience and qualifications.
- Commission and performance bonuses
- Health, dental, vision insurance, and retirement options.
- Paid time off, sick time, and holidays.
- A supportive, collaborative clinical environment with opportunities for professional growth.
- The chance to deliver meaningful care to patients in their homes, reducing travel and stress for those in recovery.
Salary : $27,500 - $42,500