What are the responsibilities and job description for the Associate Content Marketing Specialist position at 97th Floor?
Our mission at 97th Floor is to elevate people and brands we believe in. That’s what we’re focused on when we help our clients meet their marketing goals and lead people to brands and products they need.
You’ll thrive here if you’re motivated to do work you’re proud of, you enjoy close collaboration, and you’re naturally curious about human psychology.
We’ve partnered with companies like AT&T, Oatly, eos, and Zoom. And now we’re looking for someone who wants to dive into content marketing with curiosity, motivation, and genuine excitement to learn.
What You’ll Do
- Work frequently and closely with your team: Search Marketer, Advertising Specialist, Designer, and Account Director to nail down what each client’s content should accomplish — and how you’ll measure success.
- Plan and produce high-quality content that supports persona journeys through the funnel.
- Manage a high volume of content deliverables and keep everything moving on schedule.
- Learn and apply best practices for landing pages, blog articles, SEO and LLM content, email, ad, and social copy.
- Become the expert on your clients’ audiences — building personas, mapping customer journeys, and making sure every piece of content actually serves those people.
- Create and use strategic resources like personas, customer journey maps, content briefs, messaging briefs, and content calendars.
- Upload, publish, and format content in WordPress or other CMS platforms.
- Lead client communication for your content work — communicate over calls what your strategy is, how you’re executing it, and what progress looks like.
- Keep up with trends and tools in the marketing and content world so you bring fresh ideas to the table.
What We’re Looking For
- You’re passionate about marketing and want to build a career in it.
- You’ve produced content before and can show strong writing samples.
- You naturally think about audience needs and motivations.
- You can adapt to different tones, brands, and writing styles.
- You’re organized, self-motivated, and not intimidated by deadlines.
- You like collaborating and bouncing ideas around with a team.
- You’re open to learning marketing metrics and performance testing — and communicating results.
- You have a bachelor’s degree in marketing, PR, or a similar field (preferred, not required).
Benefits
Healthcare
- Medical: 75% paid for employees; 50% for dependents
- Dental: 75% paid for employees; 50% for dependents
- Vision (M: 75% paid for employees; 50% for dependents
- Life Insurance: 100% paid by 97th Floor (coverage = 1x salary, up to $350,000)
Savings Retirement
- HSA with up to $150/month match (rolls over and is yours permanently)
- FSA option for dependent care
- 401(k) with up to 4% company match
ROWE (Results Only Work Environment)
This is a big one. We don’t track hours, but we care deeply about results. You work when, where, and how you want — as long as the work gets done. No vacation policy, no time tracking, no office requirements. Autonomy and accountability go hand in hand here. You’re always welcome in our Lehi office (coworkers snack!), but you choose when you come in.
Parental Leave
- Primary caregiver: 12 consecutive weeks paid
- Secondary caregiver: 6 consecutive weeks paid
Perks
- 97th Floor Library: Ask for a book and we’ll buy it. Read anything already on the shelf. No checkouts required.
- Conferences & Training: We cover most online trainings and local conferences, plus occasional out-of-state events (travel included) with manager approval.
- On-site Gym: 24/7 access with lockers and showers.
- Thanksgiving Point Corporate Pass: Up to 8 people per visit; discounts included.
- Sundance Corporate Pass: Winter and summer access for skiing, boarding, hiking, and more.
Note: Benefits and perks can change.
If you’re someone who’s ready to contribute, and excited to be part of a team that genuinely wants you to succeed — you’re our kind of person. Let’s build something great together.