Public Relations Manager

80Twenty is a boutique marketing recruitment agency that connects high-growth companies with exceptional candidates.

Our client is a fast-growing, mission-driven skincare brand redefining what clean beauty can be. Rooted in ancient botanical science, they've developed a proprietary approach to formulation that strips out fillers and replaces them with potent, plant-derived actives - delivering clinically backed results with a radically smaller environmental footprint.

They've built real product credibility, a loyal customer base, and a story that the beauty world is paying attention to - and now need a PR leader to amplify it. This is a rare opportunity to own the narrative for a brand at an inflection point - shaping how the industry understands the future of clean, high-performance skincare.

What you'll own

• Developing and executing media engagement strategies across national consumer press, regional outlets, and trade publications
• Leveraging an established Rolodex of beauty and lifestyle media contacts to land high-impact coverage
• Writing, editing, and distributing top-tier press releases and brand stories that elevate the company's unique positioning
• Building and sustaining strong relationships with journalists, editors, and industry voices - with proactive pitching and diligent follow-through
• Leading paid media and ad-buying strategy in print and digital outlets to extend brand reach
• Planning and executing press events, brand activations, and media roundtables that communicate premium brand identity
• Tracking media coverage, compiling press clippings, and delivering insights to leadership
• Supporting influencer outreach, brand gifting programs, and cross-functional communications as needed
• Partnering closely with the VP of Marketing to align PR with broader brand strategy

You bring

• 5 years of PR experience in beauty - clean, luxury, or high-growth brands preferred
• A proven track record as a top-tier storyteller: writing and placing impactful press releases is second nature
• Strong, established relationships with journalists and editors across beauty, wellness, and lifestyle media
• Experience managing paid print and digital ad buying in leading media outlets
• Demonstrated ability to plan, manage, and execute press events and brand activations end-to-end
• Excellent written and verbal communication skills with meticulous attention to detail
• Highly organized, self-motivated, and calm under the pressure of a fast-moving environment
• A creative, solutions-first mindset and genuine passion for purpose-driven brands

Bonus points for experience with influencer outreach platforms, a background in sustainability storytelling, or an existing network in wellness media

Why this opportunity

You'll have real ownership, direct access to decision-makers, and the chance to define how a high-conviction brand tells its story to the world. This role puts you at the center of a genuine category shift with a brand with a differentiated scientific story, growing media momentum, and leadership that understands what great PR can do.