Director of Account Based Marketing

80Twenty is a boutique marketing recruitment agency that connects high-growth companies with exceptional candidates.

Step into a unicorn-stage AI company that’s bringing breakthrough technology to housing and healthcare—industries with massive real-world impact. Following a $250M Series E, the marketing team is scaling aggressively, and paid media is a critical growth driver. As Director of Account-Based Marketing (ABM), you’ll design and execute highly targeted, high-impact marketing programs that drive engagement, pipeline, and revenue from the company’s most valuable accounts. You’ll partner closely with Sales, Product Marketing, and Marketing Operations to identify priority accounts, orchestrate multi-channel campaigns, and measure the impact of ABM on deal velocity and win rates.

This is a hands-on, IC strategic role where you’ll combine creativity, precision targeting, and data-driven execution to influence decision-makers in complex B2B sales cycles. You’ll be responsible for building a scalable ABM program that aligns perfectly with the enterprise go-to-market strategy.

As Director of ABM, you’ll have the opportunity to establish and own the ABM function from the ground up—directly influencing the company’s most strategic deals and shaping how enterprise accounts are engaged. You’ll operate at the intersection of strategy, creativity, and precision execution, making a measurable impact on revenue growth.

Responsibilities:

• Lead the development of a multi-tiered ABM approach (1:1, 1:few, 1:many) that supports sales priorities and revenue growth goals
• Collaborate with Sales and Revenue Operations to identify priority accounts and generate actionable account intelligence
• Design and launch integrated campaigns leveraging personalized content, digital advertising, direct mail, executive programs, and events
• Equip sales teams with messaging, playbooks, and tailored assets that enhance ABM outreach and accelerate pipeline movement
• Define KPIs, analyze campaign effectiveness on pipeline and revenue, and continuously refine programs for maximum impact
• Utilize ABM platforms (such as 6sense, Demandbase, or comparable tools) and connect them with the MarTech ecosystem for seamless execution
• Partner with Product Marketing, Demand Generation, and Content teams to deliver tailored initiatives for target accounts
• Build repeatable ABM processes—from account selection through reporting—that ensure sustainability and long-term growth

Requirements:

• 8 years of B2B marketing experience, including 3 years leading ABM initiatives with enterprise and/or mid-market audiences
• Demonstrated success driving measurable pipeline and revenue impact through ABM programs
• Strong understanding of enterprise sales motions, complex buying committees, and decision-making dynamics
• Hands-on expertise with ABM platforms (6sense, Demandbase, Terminus, or equivalent) and CRM/marketing automation tools (Salesforce, HubSpot)
• Proven ability to manage complex, multi-channel campaigns involving multiple stakeholders
• Blend of creativity and analytical thinking, with a data-driven approach to optimization
• Excellent communication and collaboration skills with cross-functional and sales partners