What are the responsibilities and job description for the Manager, Menu Strategy & Category Management position at 7 Brew Coffee?
WHO IS 7 BREW...
7 Brew is a rapidly expanding drive through beverage experience with over 600 locations across 38 states in the US. We are one of the fastest-growing QSR brands in the world, with plans to open more domestic locations in 2026.
We're passionate about crafting delicious and unique beverages while providing a fast and friendly customer experience. We believe in creating a vibrant and energetic work environment where our team members can thrive and grow.
Our mission is to cultivate kindness one tasty drink at a time.
WHAT’S BREWING IN THIS ROLE…
The Manager of Menu Strategy & Category Management plays a key role in advancing 7 Brew’s mission to cultivate kindness by creating a positive experience. This position leads the development and execution of menu & category strategies to fuel brand growth, increase guest satisfaction, and enable operational excellence.
As the leader of the Category Management function within the greater Innovation & Category Management group, the Manager brings category strategy and menu planning to life in service to 7 Brew’s growth objectives.
THE FLAVOR YOU ADD…
Strategic Category & Menu Management
- Develop and implement comprehensive category strategies that meet business goals and enhance guest and Brewista experiences.
- Collaborate with Marketing, Operations, Supply Chain, and Finance to ensure alignment with brand vision and operational capabilities.
- Assess emerging category opportunities in beverages, flavors, ingredients, and consumer experiences to inform the innovation pipeline.
- Support the evaluation and optimization of product performance across the full menu lifecycle, including launches, limited-time offers (LTOs), and ongoing items.
- Collaborate with Finance and Supply Chain to assess category mix, menu complexity, and profitability.
- Develop pricing strategy and product tiering to ensure 7 Brew continues to lead in menu development and product differentiation.
- Manage menu features & rollout schedule in coordination with all current and future vehicles.
- Stand- and Field- touchpoints to ensure menu execution matches category priority and strategic vision.
- Develop new menu touchpoints that tell 7 Brew’s category and menu stories to current and future guests
- Owns Nutrition Management tool, ensuring consumer communication clarity in keeping with best practices and 7 Brew brand standards.
Market & Consumer Insights Integration
- Partner with 7 Brew’s Insights team to translate data, trends, and guest feedback into actionable category strategies.
- Conduct competitive and trend analyses to assess whitespace opportunities.
- Support and assist innovation development in service to category growth plans.
Culture & Capability Building
- Model 7 Brew’s values of positivity, collaboration, and curiosity in every project.
- Actively contribute to a culture of experimentation—testing fast, learning fast, and iterating based on data and feedback.
- Participate in developing best practices, toolkits, and documentation that will form the foundation of a scaled Category Management organization.
MUST-HAVE INGREDIENTS...
Education
- Bachelor’s degree required; concentration in Business Management, Marketing, or a related field preferred.
- Experience:
- 3-5 years of experience in category management, menu strategy, marketing, or operations within food & beverage, CPG, or QSR environments.
- Experience coordinating cross-functional projects from ideation through commercialization.
- Ability to lead and grow a team.
Skills & Attributes
- Strategic Thinking: Ability to translate consumer insights and brand strategy into actionable menu development opportunities.
- Business Acumen: Awareness of cost, margin, and operational considerations in category and product decisions.
- Project Management: Organized and detail-oriented with strong follow-through and ability to manage multiple priorities.
- Collaborative Leadership: Effective at influencing without authority across functions.
- Adaptability: Thrives in a fast-moving, entrepreneurial environment; comfortable with ambiguity.
Performance Metrics
- Timely delivery of category and menu projects.
- Quality and clarity of category analyses leading to disproportionate growth for 7 Brew and its franchisees.
- Demonstrated collaboration and positive feedback from cross-functional partners.
Cultural Fit
- 7 Brew’s Innovation team is entrepreneurial, fast, and fun — we test, taste, and iterate constantly. The ideal candidate is curious, collaborative, and loves turning “what if?” into “why not?”