Social Media Content Creator

What We’re Seeking:

We’re hiring a culture-first, on-the-ground NYC-based Content Creator to help launch a non-alcoholic social tonic. Our brand is not about sacrifice or restriction. It’s about energy, connection, and choosing a better buzz without the hangover.

This role is built for someone who lives in live music, nightlife, and underground scenes. You’re comfortable at concerts, DJ sets, raves, and late nights, and you have no hesitation approaching strangers to capture real reactions and unscripted moments. You know how to turn raw, chaotic energy into scroll-stopping UGC that feels native to TikTok and Instagram and actually performs.

This role is perfect for a self-directed creator who understands culture, moves fast, and knows how to balance boldness with intention. You’re curious, socially fluent, and comfortable pushing the edge while staying aligned with a brand point of view. You don’t wait for moments to happen. You go find them.

Role Overview:

• Contract Social Media Creator
• Location: NYC-based (required)
• Content Output: Produce 10–15 short-form videos per week
• Time Commitment: Approximately 10–15 hours per week

What You’ll Do:

• Create High-Impact UGC: Produce short-form, platform-native content for IG & TikTok that is designed to stop the scroll, spark conversation, and feel culturally organic rather than overly branded.
• Capture Nightlife and Live Event Content: Film high-energy content across nightlife environments including concerts, clubs, restaurants, house parties, raves, and pop-ups, capturing the social energy and moments where the brand naturally belongs.
• Conduct Street Interviews: Lead confident, engaging street interviews at concerts, venues, and cultural hotspots, capturing spontaneous reactions, opinions, and unscripted moments.
• Support IRL Brand Activations: Show up on the ground for brand activations, pop-ups, and partnerships, capturing content, engaging audiences, and helping translate in-person energy into social-first moments.
• Capture Bold Brand Moments: Document authentic, edgy, and high-energy moments that reflect our brand voice, sense of humor, and point of view while staying culturally relevant.
• Ideate Stunt Marketing Concepts: Collaborate on creative stunt ideas that push boundaries, tap into culture, and are designed to earn attention both online and in real life.
• Edit and Deliver Content Fast: Edit, package, and deliver content quickly to capitalize on momentum and trends, maintaining a high bar for quality, pacing, and storytelling.
• Collaborate on Social Strategy and Execution: Work closely with our in-house Social Media Manager to plan, execute, and evolve the content calendar, aligning creative output with platform strategy, cultural moments, and performance goals.

Why We’ll Select You:

• You Are a Strong UGC Operator: You have proven experience shooting, editing, and storytelling short-form content that feels native to the platform, culturally relevant, and built to perform.
• You Are Confident on the Street and On Camera: You know how to approach strangers, lead street interviews, and create authentic moments with presence, charisma, and situational awareness.
• You Are Deeply Plugged Into Culture: You have a genuine connection to live music, nightlife, underground scenes, and emerging cultural moments, and you know where energy is before it goes mainstream.
• You Are Comfortable Pushing the Edge: You are excited by bold, edgy, and unconventional content and understand how to push boundaries without missing the brand or the moment.
• You Thrive in Real-World Environments: You are comfortable operating in fast-moving, unpredictable settings like concerts, clubs, activations, and stunts, adapting quickly and capturing what matters in real time.
• You Understand What Performs on Social: You have a strong grasp of TikTok and Instagram mechanics and know how to turn raw moments into content that drives views, engagement, shares, and conversation.
• You Can Execute Independently: You take ownership of your output, manage your time well, and consistently deliver high-quality content without needing heavy oversight.

Bonus Points If You:

• Have a Proven Portfolio: Bring an existing portfolio of street interviews, nightlife, or live-event content that shows strong instincts for pacing, energy, and cultural relevance.
• Are Deeply Plugged Into Local Scenes: Are actively involved in local music, fashion, nightlife, or underground communities and know where culture is actually happening.
• Love House and Electronic Music: Spend your time at DJ sets, warehouse shows, and late-night events and genuinely understand the energy, etiquette, and culture of the scene.
• Have a Distinct Point of View: Bring a clear creative perspective or recognizable personal aesthetic that elevates content and makes your work immediately identifiable.