What are the responsibilities and job description for the VP of Marketing position at 401GO?
Role: VP of Marketing
401GO is seeking an experienced, strategic VP of Marketing to lead our marketing organization and drive our growth strategy. This role will oversee brand, demand generation, channel marketing, partnerships, product marketing, and creative. The ideal candidate brings deep experience in financial advisor channels, HCM/payroll ecosystems, or both—paired with a strong track record of scaling B2B fintech or SaaS companies.
What You’ll Be Doing
Location: United States
Why 401GO?
At 401GO, we’re not just changing retirement—we’re reinventing it. As a fast-growing fintech start-up, we’ve built the world’s most advanced, fully automated retirement platform to help hard-working Americans take control of their future. Here, innovation moves fast, ideas matter, and your work makes a real impact. You’ll enjoy a collaborative and supportive environment where great people do their best work together, backed by competitive compensation, excellent benefits, and plenty of opportunities for professional growth. If you’re ready to challenge the status quo and be part of something big, 401GO is the place to grow your career.
What We Offer
We are proud to be an Equal Opportunity Employer. We support a working environment that provides qualified employees and applicants with equal employment opportunity on a non-discriminatory basis without regard to race, color, creed, age, religion, gender (including pregnancy, gender identification and/or gender nonconformity) sexual orientation, marital status, national origin, ancestry, ethnicity, genetic information, physical or mental disability, citizenship, past, current or prospective service in the uniformed services or any other basis prohibited by federal, state, or local law.
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401GO is seeking an experienced, strategic VP of Marketing to lead our marketing organization and drive our growth strategy. This role will oversee brand, demand generation, channel marketing, partnerships, product marketing, and creative. The ideal candidate brings deep experience in financial advisor channels, HCM/payroll ecosystems, or both—paired with a strong track record of scaling B2B fintech or SaaS companies.
What You’ll Be Doing
- Develop and own 401GO’s full marketing strategy across brand, demand gen, partner/channel marketing, content, and lifecycle.
- Lead, mentor, and grow a high-performing marketing team across all marketing functions.
- Build a data-driven demand engine aligned with revenue, CAC targets, and pipeline contribution.
- Deeply partner with Sales, Product, and Partnerships to build unified GTM motions.
- Oversee advisor and HCM channel marketing (segmentation, messaging, co-marketing, content, partner programs).
- Guide positioning, product marketing, narrative development, and market differentiation.
- Manage marketing budget, investment strategy, and performance reporting.
- Ensure compliance standards across all marketing channels and partner-facing materials.
- Represent marketing in executive, board-level reporting, and strategic planning.
- 10 years of marketing leadership experience, including managing marketing teams.
- 5 years of direct experience in the financial advisor market, HCM/payroll ecosystem, or both (required).
- Proven success leading marketing at a fintech or B2B SaaS company.
- Strong leadership and organizational design skills across multiple marketing disciplines.
- Deep experience with demand generation, brand development, and performance marketing.
- Excellent technical skills and familiarity with HubSpot, analytics tools, Google Suite and similar marketing software
- Strong analytical mindset with history of using metrics to drive decision-making.
- Excellent communication and storytelling skills.
- Demonstrated ability to manage budgets, forecast results, and present to executive teams.
- Bonus: Experience in retirement/401(k), recordkeeping, or financial services.
Location: United States
Why 401GO?
At 401GO, we’re not just changing retirement—we’re reinventing it. As a fast-growing fintech start-up, we’ve built the world’s most advanced, fully automated retirement platform to help hard-working Americans take control of their future. Here, innovation moves fast, ideas matter, and your work makes a real impact. You’ll enjoy a collaborative and supportive environment where great people do their best work together, backed by competitive compensation, excellent benefits, and plenty of opportunities for professional growth. If you’re ready to challenge the status quo and be part of something big, 401GO is the place to grow your career.
What We Offer
- A standout 401(k) plan (naturally!).
- Generous stock options—share in our growth and success.
- Flexible work environment—choose where you’re most productive.
- Excellent benefits, including medical, dental, and vision.
- Flexible hours—because great work doesn’t always happen 9–5.
- Plenty of PTO—we value work-life balance.
- A fully stocked kitchen when you’re in the office.
We are proud to be an Equal Opportunity Employer. We support a working environment that provides qualified employees and applicants with equal employment opportunity on a non-discriminatory basis without regard to race, color, creed, age, religion, gender (including pregnancy, gender identification and/or gender nonconformity) sexual orientation, marital status, national origin, ancestry, ethnicity, genetic information, physical or mental disability, citizenship, past, current or prospective service in the uniformed services or any other basis prohibited by federal, state, or local law.
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