Director of Product Marketing - SaaS

Director of Product Marketing – B2B SaaS

3Search | Massachusetts, United States | Hybrid

$200K Equity

THE COMPANY

We’re working with a fast-growing B2B technology company building a SaaS platform that helps enterprise customers gain real-time visibility into critical operations, identify problems and take action.

With significant investment going into AI, workflow automation and a broader platform offering, the business needs Product Marketing to help translate an evolving product roadmap into a clear commercial story.

The foundations of the function are there, but there is still a huge amount to build, shape and influence. As the company scales internationally, this is an opportunity to strengthen how it positions its platform, brings products to market and equips its commercial teams to win.

ROLE

This is a Director of Product Marketing role for someone who wants to build.

You’ll own the strategic foundations of Product Marketing: how products are positioned, how launches are run, how customer and market insight informs decisions, and how Product, Sales and Marketing work together.

Working closely with senior leadership, you’ll help turn complex capabilities into clear propositions that resonate with enterprise buyers.

You’ll be involved early in the product lifecycle—understanding the roadmap, challenging thinking, speaking to customers, defining positioning and building launch strategy. The aim is to make sure the business knows exactly what it is selling, to whom and why it matters.

You’ll also coach and develop an existing Product Marketing team, bringing structure, repeatable processes and a high standard of execution.

Key areas of ownership will include:

• Leading major product launches from early strategy through to GTM execution
• Building a clear launch tiering framework and repeatable Product Marketing processes
• Developing positioning and messaging that is used across the business
• Establishing stronger customer research, market intelligence and win/loss programmes
• Partnering with Product to inform roadmap discussions and GTM planning
• Working with Sales and Enablement to strengthen commercial messaging and sales readiness
• Translating complex platform capabilities into clear customer value
• Raising the visibility and influence of Product Marketing across the business
• Coaching and mentoring existing Product Marketing talent
• Acting as a senior partner to Product, Sales, Marketing and executive leadership

REQUIREMENTS

• Experienced B2B SaaS Product Marketing leader, ideally already operating at Director level
• Strong track record of building or improving a Product Marketing function, process or capability
• Proven ownership of positioning, messaging and product launches
• Experience marketing complex software platforms to enterprise customers
• Able to turn technical capabilities into clear business value for different buyers
• Confident using customer research, competitive insight and commercial feedback to shape strategy
• Strong enough strategically to set direction, while still happy to roll up your sleeves and execute
• Experience coaching and developing Product Marketing talent
• Ideally Boston-based or within easy reach of Boston; strong candidates elsewhere on the East Coast who are happy to travel regularly will also be considered