SEO Product Manager

Position Summary & Requirements
Researches and develops strategies and content for client SEO campaigns. Stays apprised of current industry standards and techniques to ensure effective content that achieves the organization's goals.

• As part of a cross-functional digital media team, collaborate with supporting team members across the company to assign content that supports multi-channel media campaigns.
• Assign product and promotional copy for all websites and online marketing efforts including repurposed content and original writing.
• Ensure editorial content is written and presented in a format that meets web usability standards, SEO best practices and is consistent with brand standards and guidelines.
• Uphold internet content policies/standards and provide primary governance for all internet content.
• Use web analytics data to expand content important to website visitors, prioritize most highly visited content and remove/archive unused or outdated content.
• Improve digital marketing initiatives & content management using creative content writing, search engine friendly copywriting, proofreading and editing.
• Coordinate between various team members for task inputs and suggestions to ensure timely completion of assignments.
• Assign marketing/web content following the guidelines set by the company.
• Proof existing sites/articles at times.
• Provide support in assigning writing and maintaining website content for the company Intranet when needed.
• Assist with other marketing projects as needed.
• Relies on experience and judgment to plan and accomplish goals.
• Independently perform a variety of complicated tasks.

Experience and skills required:

• Understanding of professional website content and SEO optimized copy.
• Knowledge of SEO related software.
• Knowledge of AI standards is preferred.
• Ability to work as a team with designers, programmers, and managers.
• Ability to work effectively and efficiently under tight deadlines.
• Ability to understand compelling copy while maintaining brand messaging, persuasiveness and readability.
• Proficiency in Microsoft Office products such as Word and Excel.
• Excellent written and oral communication skills.
• 2-4 years SEO experience.
• Energetic team player, who brings creativity to the table, but thrives in a collaborative environment where many people contribute to the overall success of projects.
• A willingness to stay informed about the latest tech trends.
• An understanding of keywords and meta tags, web page titles, meta tag descriptions, alt tags for images etc.
• Knowledge of web usability and SEO standards and practices.

Job Type: Full-time

Pay: $75,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Location:

• Peoria, IL 61602 (Preferred)

Work Location: In person

Salary : $75,000 - $90,000