Manager, Revenue Strategy & Analytics

At 2U, we are all in on purpose. We are motivated by our mission – to make learning limitless– and connected by our shared passion to deliver world-class higher education at scale. As the parent company of edX, a leading online learning platform, 2U powers thousands of  higher education offerings – from free courses to full degrees. Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives. 

What We’re Looking For:

The Manager, Revenue Strategy & Analytics is responsible for building and managing the marketing analytics and measurement framework for the edX business unit. This role ensures accurate tracking across the learner acquisition funnel and delivers insights that inform marketing strategy, channel investment, and learner growth.
Working closely with marketing, enrollment, and leadership teams, this role translates complex data into actionable recommendations while helping establish scalable analytics practices as edX expands its in-house analytics capabilities.

Responsibilities Include, But Are Not Limited To:

 Marketing Funnel & Acquisition Analytics

• Build and maintain tracking frameworks across inbound marketing channels including organic, paid, email, social, and referral.
• Monitor performance across the learner funnel from initial visit through enrollment and completion.
• Identify conversion gaps and provide recommendations to improve acquisition efficiency and learner quality.

Paid Media & Campaign Performance

• Analyze campaign performance across paid marketing channels including Google, Meta, LinkedIn, and programmatic platforms.
• Track metrics such as cost per lead, cost per enrollment, and return on ad spend.
• Provide insights and recommendations to improve campaign performance and marketing investment decisions.

SEO & Content Analytics

• Monitor organic search performance including keyword rankings, traffic trends, and course page engagement.
• Analyze which courses, landing pages, and marketing content drive learner demand and enrollment.
• Partner with marketing teams to improve content performance and discoverability.
  

Attribution & Marketing Measurement

• Support the development and maintenance of marketing attribution models.
• Ensure consistent tracking through UTM governance, GA4 configuration, and data validation.
• Contribute to first-party data strategies and identity resolution across marketing touchpoints.

Reporting, Dashboards & Data Visualization

• Build and maintain dashboards and reporting tools using Tableau or similar BI platforms.
• Deliver clear and actionable reporting for marketing teams and senior leadership.
• Enable self-service reporting that helps stakeholders monitor performance independently.

Strategic Insights & Cross-Functional Collaboration

• Analyze learner cohorts, retention trends, and channel performance to inform marketing strategy.
• Support enrollment forecasting and performance pacing analysis.
• Partner with marketing, enrollment, and operations teams to translate analytics into actionable business insights.

Things That Should Be In Your Background:

• Bachelor’s degree in a quantitative field such as Economics, Mathematics, Statistics, Information Systems, or similar preferred.
• 5 years of experience in marketing analytics, digital analytics, or business intelligence.
• Advanced experience with Google Analytics 4 (GA4) and marketing measurement.
• Strong SQL skills for querying large datasets (BigQuery, Snowflake, or Redshift preferred).
• Experience building dashboards in Tableau or similar BI tools.
• Familiarity with paid media platforms such as Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Experience working with CRM platforms such as Salesforce.
• Strong communication skills and experience presenting insights to senior stakeholders.

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide millions of learners and counting with access to world-class higher education, then join us – and do work that makes a difference. 

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, U.S.benefits include: 

• Medical, dental, and vision coverage
• Life insurance, disability, and 401(k) employer match
• Free snacks and drinks in-office
• Generous paid holidays and leave policies, including unlimited PTO
• Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

The anticipated base salary range for this role is ($100,000.00 - 112,000.00), with potential bonus eligibility.  Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. 

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: recruitingaccommodations@2u.com. 

About 2U

2U partners with the world's top universities and companies to develop and deliver education programs that accelerate careers and transform lives. Through partnerships with the world’s leading colleges, universities, and companies, 2U delivers thousands of online programs to millions of learners worldwide on edX, its global learning platform. From executive education and professional credentialing to master’s degree programs and free, open courses, 2U transforms how top institutions deliver workforce-aligned online education, enabling professionals to advance without pausing their careers. Learn more at 2U.com.

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.