Social Media Marketing Specialist

Social Media Specialist

The Social Media Specialist plays a critical role in driving brand growth, product momentum, and ambassador success through highly engaging, creative, and trend-forward social media content. The role is a visible, fast-paced, hands-on position embedded in a social selling business where social media directly fuels awareness, engagement, and sales.

This role is ideal for someone who truly lives and breathes social media, thrives in a high-energy environment, and wants to go beyond execution to influence storytelling, launches, and brand moments. You will work with corporate leadership, product marketing, brand ambassadors, and creative teams to bring products, campaigns, and events to life through fun, light, spontaneous, and compelling content.

Employee value proposition

This role is different because social media is a core driver of the business, not an afterthought. You will work directly with sales and marketing teams, playing an active role in shaping how the brand shows up every day. You’ll be hands-on with product launches, company events, incentive trips, and unique brand experiences, creating content published publicly that helps you build a strong, visible portfolio. Working in a studio environment alongside video and photography professionals, this is a fun, fast-moving, and highly creative role where your ideas truly matter—and where you’ll have continuous opportunities to learn, experiment, and grow beyond a traditional social media position.

Key performance objectives

• Increase social media engagement, reach, and follower growth through compelling content.
• Execute creative social support for product launches, campaigns, events, and giveaways.
• Manage daily social media activity, including scheduling, engagement, and community interaction.
• Stay ahead of social trends and apply insights to optimize content performance.

Performance accountabilities

• Create, edit, and publish social media content across all platforms.
• Write engaging, on-brand captions and copy.
• Edit short-form video using Canva, Descript, or similar tools.
• Manage content calendars (Later preferred) and social management tools (Notion preferred).
• Monitor comments, DMs, and brand sentiment to deliver a positive social experience.
• Support off-hours work as needed for launches, events, or time-sensitive content.

Performance qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 3 years of social media and community management experience.
• Direct selling or social selling experience preferred.
• Bilingual English/Spanish preferred.
• Strong social media writing, video editing, and content creation skills.
• Highly organized, detail-oriented, and comfortable in a high-visibility role.
• Creative, energetic, collaborative, and adaptable in a fast-paced environment.