Paid Search/ SEM Specialist (freelance)

Job Description

Title: Paid Search/ SEM Specialist

We are seeking a highly skilled Paid Search/SEM Specialist with proven experience working in advertising agencies, specifically with health or pharmaceutical clients. The ideal candidate will have a strong background managing comprehensive paid search campaigns across platforms such as Google Ads and Bing.

Location: Hybrid (NYC)

Rate: $25-30/hr

Duration: ASAP until 12/31 (possibility for extension)

Key Responsibilities

• Develop, implement, and optimize paid search campaigns tailored to the healthcare and pharmaceutical sectors.
• Manage keyword research, bidding strategies, and audience targeting to maximize campaign performance and ROI.
• Analyze campaign data and provide actionable insights to improve effectiveness and meet client objectives.
• Collaborate closely with internal teams and clients to ensure alignment with brand guidelines and compliance regulations specific to health and pharma industries.
• Monitor campaign pacing and budget allocation to ensure efficient spend and timely delivery of campaign milestones.
• Stay current with paid search trends, industry best practices, and regulatory changes affecting health and pharmaceutical advertising.
  
  

Qualifications

• 2 years of paid search/SEM experience, preferably within an advertising agency environment.
• Demonstrated experience with health or pharmaceutical clients, understanding industry regulations and compliance requirements.
• Proficiency with Google Ads, Bing Ads, and associated analytics tools.
• Strong analytical skills with the ability to interpret data and make strategic recommendations.
• Excellent communication and collaboration skills, with the ability to manage multiple projects simultaneously.
  
  

This is an excellent opportunity for a motivated Paid Search/SEM Specialist to contribute their expertise within a dynamic agency setting focused on impactful healthcare and pharma campaigns.