What are the responsibilities and job description for the SEM Analyst, Paid Search Activation position at Citi?
The U.S. Consumer Cards organization delivers a wide array of credit card services to individual consumers, small businesses, and for our co-branded and retail partners. Our core offerings are focused on credit cards, providing a comprehensive suite of products designed to meet various client payment and lending needs.
To deliver on our brand promise, we operate as a truly client-centric organization, driving a high tech, high touch experience for the full Citi relationship, particularly in the U.S. To do so, we have aligned our structure with our strategy, to ensure we win in the U.S., our largest market, and drive greater client-centricity across product, segment and geography.
Media is a critical area of focus and growth for Citi U.S. Consumer Cards. The U.S. Consumer Cards Media team is comprised of product and channel marketers who are responsible for driving growth while transforming our digital marketing capabilities to shift the quality and mix of digitally sourced accounts. This includes profitably acquiring new accounts, managing key acquisitions channels, bringing new and refreshed products to market, partnering on through-the-line campaigns, testing new tactics, and driving marketing innovation.
We are seeking detail-oriented SEM Analyst to join our Paid Search Activation team. This role will support the operational delivery of campaigns across our paid search program. This is an exciting opportunity to enter the world of digital advertising at scale, learning from senior execution and strategy leaders while gaining hands-on SEM/paid search experience working in SA360, Google Ads and Microsoft Ads platforms.
Key Responsibilities:
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Job Family Group:
Marketing
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Job Family:
Advertising, Branding and Media
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Time Type:
Full time
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Primary Location:
New York New York United States
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Primary Location Full Time Salary Range:
$64,350.00 - $85,520.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
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Most Relevant Skills
Please see the requirements listed above.
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Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
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Anticipated Posting Close Date:
Dec 30, 2025
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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.
To deliver on our brand promise, we operate as a truly client-centric organization, driving a high tech, high touch experience for the full Citi relationship, particularly in the U.S. To do so, we have aligned our structure with our strategy, to ensure we win in the U.S., our largest market, and drive greater client-centricity across product, segment and geography.
Media is a critical area of focus and growth for Citi U.S. Consumer Cards. The U.S. Consumer Cards Media team is comprised of product and channel marketers who are responsible for driving growth while transforming our digital marketing capabilities to shift the quality and mix of digitally sourced accounts. This includes profitably acquiring new accounts, managing key acquisitions channels, bringing new and refreshed products to market, partnering on through-the-line campaigns, testing new tactics, and driving marketing innovation.
We are seeking detail-oriented SEM Analyst to join our Paid Search Activation team. This role will support the operational delivery of campaigns across our paid search program. This is an exciting opportunity to enter the world of digital advertising at scale, learning from senior execution and strategy leaders while gaining hands-on SEM/paid search experience working in SA360, Google Ads and Microsoft Ads platforms.
Key Responsibilities:
- Assist with keyword builds, ad copy trafficking, and campaign tagging within Google Ads, Microsoft Ads, and SA360.
- Perform quality checks on campaign builds to ensure accuracy and compliance with regulatory standards.
- Track daily pacing and spend across accounts; flag discrepancies for resolution.
- Generate and maintain campaign setup trackers, budget pacing reports, and QA documentation.
- Support Managers and Senior Associate with delivery tasks, cross-team handoffs, and campaign launch readiness.
- Participate in ongoing training to deepen technical platform skills and compliance knowledge.
- Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
- 0-2 years of experience in digital marketing or advertising (agency roles preferred).
- Strong Excel/Google Sheets skills; familiarity with digital ad platforms a plus.
- Excellent organizational skills and attention to detail.
- Eagerness to learn in a fast-paced, high-growth environment.
- Hands-on keyboard agency experience a plus
- Prior experience working in highly-regulated industries preferred.
- Bachelor’s/University degree or equivalent experience
------------------------------------------------------
Job Family Group:
Marketing
------------------------------------------------------
Job Family:
Advertising, Branding and Media
------------------------------------------------------
Time Type:
Full time
------------------------------------------------------
Primary Location:
New York New York United States
------------------------------------------------------
Primary Location Full Time Salary Range:
$64,350.00 - $85,520.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
------------------------------------------------------
Most Relevant Skills
Please see the requirements listed above.
------------------------------------------------------
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
------------------------------------------------------
Anticipated Posting Close Date:
Dec 30, 2025
------------------------------------------------------
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.
Salary : $64,350 - $85,520