Paid Media Specialist

Position: Paid Media Specialist

Employment Type: Full Time

Location: On site five days a week in Boulder, CO

Salary: $60-80k DOE competitive benefits

Overview

This role is ideal for a strategic, results-driven professional eager to shape our online presence, drive donor acquisition, and enhance engagement through innovative digital strategies.

You’ll develop and execute a digital fundraising strategy aimed at securing $100K in online donations within the first year, leveraging 1,000–5,000 contributions ranging from $20 to $100 . You’ll work collaboratively with internal teams and external partners to create compelling content, analyze campaign performance, and refine strategies for long-term scalability.

Key Responsibilities

Campaign Management:

• Develop and execute data-driven digital fundraising campaigns to meet revenue and donor acquisition goals.
• Coordinate with internal teams and agency partners to align campaigns with Greenhouse’s objectives.
• Manage a content calendar to ensure consistent and strategic donor engagement.

Content Development & Social Media:

• Partner with the Brand and Marketing Manager to maintain brand consistency and messaging.
• Create engaging content for social media, email, and the website, tailored to key audience segments.
• Stay ahead of digital marketing and fundraising trends to enhance content strategies.

Analytics & Optimization:

• Conduct A/B testing and leverage data analytics to optimize campaign effectiveness.
• Develop dashboards to track campaign performance, ROI, and donor behavior, focusing on achieving first-year fundraising goals.
• Use insights to improve donor retention and acquisition strategies.

Donor Engagement & Operations:

• Maintain accurate donor and campaign data using CRM platforms like Salesforce.
• Ensure seamless integration of digital platforms with internal systems for streamlined operations.
• Cultivate strong relationships with online donors, fostering long-term engagement and support.

Qualifications

Required:

• Bachelor’s degree in a related field.
• 3 years of experience in digital marketing, fundraising, or social media management.
• Strong written and verbal communication skills, including presentation abilities.
• Proficiency in digital platforms (e.g., Meta, LinkedIn, Google Ads) and analytics tools.
• Highly organized, with excellent project management skills.
• Enthusiasm for a full-time, in-office role in Boulder, CO.

Preferred:

• Experience with CRM systems like Salesforce and project management tools such as Monday.com.
• Knowledge of digital advertising strategies and platforms.
• Proven success in digital fundraising, including campaign execution and donor engagement

If interested please apply with most updated resume!