Marketing Director

This is a direct hire opportunity with our client in the horticulture/agriculture space.

Location: Woodbury, MN (4 days/week onsite)

We are seeking a strategic, results-driven Director of Marketing to lead marketing strategy, brand development, demand generation, and team performance across a dynamic portfolio of B2B and consumer-facing channels.

This is a high-impact leadership opportunity for a marketing executive who can connect strategy to measurable commercial outcomes. You will shape how marketing supports revenue growth, strengthens customer and channel engagement, and advances a multi-brand business through a period of transformation.

What You’ll Do

• Develop and lead an integrated marketing strategy that supports growth, customer engagement, channel performance, and long-term brand health.
• Lead marketing across complex B2B and B2C channels, including independent retailers, mass-market partners, business-to-business customers, and consumer brands.
• Build demand-generation and channel-marketing programs that improve sales effectiveness and deliver measurable business results.
• Set strategic direction for a multi-brand portfolio, ensuring clear positioning, cohesive brand hierarchy, and alignment with customer and market needs.
• Lead, coach, and develop an internal creative and marketing team while helping shape the future marketing organization.
• Partner closely with Sales, Product Development, Communications, leadership, and external agencies to translate business priorities into market-facing initiatives.
• Manage external agency relationships, ensuring strong collaboration, effective execution, and accountability for results.
• Own marketing priorities, resource allocation, and budget decisions using performance data, customer insight, and business impact.
• Help advance marketing operations and technology capabilities, including initiatives involving CRM, digital asset management, product information management, and enterprise systems.
• Bring a hands-on, change-oriented approach to building processes, capabilities, and team alignment during an evolving business transformation.

What We’re Looking For

• 8 years of progressive marketing experience, including leadership responsibility for strategy, teams, and cross-functional initiatives.
• Demonstrated success using marketing as a commercial growth driver—not solely as a brand function.
• Experience working across both B2B and B2C marketing environments.
• Strong understanding of channel marketing, demand generation, multi-brand strategy, and customer segmentation.
• Experience supporting retail, mass-market, consumer products, agriculture, horticulture, or similarly complex channel ecosystems is highly valued.
• Ability to balance strategic leadership with hands-on execution in a mid-sized, growth-oriented organization.
• Proven experience leading and developing high-performing marketing or creative teams.
• Strong agency-management skills and the ability to build productive external partnerships.
• Business acumen, including comfort with performance metrics, budget management, revenue drivers, and return on marketing investment.
• Experience navigating organizational change, building new capabilities, and creating clarity through transformation.
• Familiarity with marketing technology and systems such as CRM, DAM, PIM, ERP, or related platforms is a plus.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; equivalent experience will also be considered.